首页
登录
职称英语
Predicting the future is always risky. But it’s probably safe to say that at
Predicting the future is always risky. But it’s probably safe to say that at
游客
2023-11-21
72
管理
问题
Predicting the future is always risky. But it’s probably safe to say that at least a few historians will one day speak of the 20th century as America’s "Disney era". Today, it’s certainly difficult to think of any other single thing that represents modem America as powerfully as the company that created Mickey Mouse. Globally, brands like Coca-Cola and McDonald’s may be more widely known, but neither concludes 20th-century America in quite the same way as Disney.
The reasons for Disney’s success are quite a lot, but ultimately the credit belongs to one person - the man who created the cartoon and built the company from nothing, Walt Disney. Ironically, he could not draw particularly well. But he was a genius in other aspects. In business, his greatest skills were his insight and his management ability. After setting himself up in Hollywood, he single-handedly pioneered the concepts of branding and merchandising -- something his company still does brilliantly today.
But what really distinguished Disney was his ability to identify with his audiences. Disney always made sure that his films portrayed the "little boy". He achieved this by creating characters that reflected the hopes and fears of ordinary people.
Disney’s other great virtue was the fact that his company -- unlike other big corporations had a human face. His Hollywood studio -- the public heard -- operated just like a democracy, where everyone was on first-name terms and had a say in how things should be run. He was also regarded as a great patriot because not only did his cartoons praise America, but, during World War II, his studios made training films for American soldiers.
The reality, of course, was not so perfect. As the public would later learn, Disney’s patriotism had an unpleasant side. After a strike by cartoonists in 1941, he agreed to work for the FBI secretly, identifying and spying on colleagues who he suspected were anti-government.
But, apart from his affiliations with the FBI, Disney was more or less the genuine article. A new book, The Magic Kingdom: Walt Disney and the American Way of Life, confirms that he was very definitely on the side of ordinary people. In the 30s and 40s he voted for Franklin Roosevelt, believing he was a leader of the workers. Also, Disney was not an apologist for the FBI, as some have suggested. In fact, he was suspicious of large, bureaucratic organizations, as is evidenced in films like That Darned Cat.
By the time he died in 1966, Walt Disney was as famous as Thomas Edison and the Wright Brothers. To business people and filmmakers, he was a role model; to the public, he was "Uncle Walt" -- the man who had entertained them all their lives, the man who represented all that was good about America.
选项
A、painting.
B、creativity.
C、management.
D、merchandising.
答案
A
解析
细节题。第二段很清楚地交代过他不擅长绘画。
转载请注明原文地址:https://tihaiku.com/zcyy/3206632.html
相关试题推荐
Thebossofthecompanyhasalwaysattendedtothe_______ofimportantbusiness
Thestarsawakenacertainreverence,becausethoughalwayspresent,theya
TheCityoftheFutureWhatwillcityli
TheCityoftheFutureWhatwillcityli
Whatwillfuturehistoriansrememberabouttheimpactofscience【C1】______
Whatwillfuturehistoriansrememberabouttheimpactofscience【C1】______
Whatwillfuturehistoriansrememberabouttheimpactofscience【C1】______
Whatwillfuturehistoriansrememberabouttheimpactofscience【C1】______
Whatwillfuturehistoriansrememberabouttheimpactofscience【C1】______
Whatwillfuturehistoriansrememberabouttheimpactofscience【C1】______
随机试题
[img]2016m3x/ct_eyyjsbz2014j_eyyjsbd_0305_20163[/img]ITAIPUDAM:Vi
()亚洲司司长()执行秘书[br]()总理()审判长L,B
I’minterestedinthecriminal【B1】______systemofourcountry.Itseemstom
甲公司是一家粮食加工公司,加工经营具有地方特色的绿色大米、杂粮等粮食产品,主要市
某患者骨髓有核细胞分类:原始单核细胞86%,有核红细胞10%,其他细胞4%,应该
下列哪些神经通过眶上裂()A.眼神经 B.动眼神经 C.视神经 D.滑
假设银行的法定存款准备金比率为12%,如果银行的存款准备金总额为1亿元,则存款总
《中国药典》中测定昆明山海棠片中总生物碱的含量采用的方法是A.萃取法 B.酸碱
土木工程建筑项目可在安装工程内附带投保,但其保险金额超过整个安装工程保额的(
根据《建设工程施工专业分包合同(示范文本)》,关于专业工程分包人的说法,正确的是
最新回复
(
0
)