首页
登录
职称英语
Massive changes in all of the world’s deeply cherished sporting habits are
Massive changes in all of the world’s deeply cherished sporting habits are
游客
2023-11-20
42
管理
问题
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of people playing softball, and Russians taking up rugby, or the Superbowl rivaling the British Football Cup Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witnessing a globalization of our sporting culture.
That annual bicycle race, the Tour de France, much loved by the French, is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part in. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders.
The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does them literally a world of good to see this unofficial world championship become just that.
This is undoubtedly an economic-based revolution we are witnessing here, one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
The skillful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major money-making events. The economics of the Superbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the clay, however, was the $10,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
So it came as a terrible shock, but not really as a surprise, to learn that some people are now suggesting that soccer change from being a game of two 45-minute halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world! [br] What is the author’s attitude towards the suggestion to change soccer into one of four 25-minute quarters’?
选项
A、Favorable.
B、Unclear.
C、Reserved.
D、Critical.
答案
D
解析
作者态度题。作者在第六段指出,这种观点很“无耻”,只是一心为了得到更多的广告收入,而根本不考虑体育运动的连贯性。可见作者的态度是critical。
转载请注明原文地址:https://tihaiku.com/zcyy/3204971.html
相关试题推荐
______canhelpbutadmitthatdrasticchangeshavetakenplaceinChinasincet
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
随机试题
Accordingtotheinterview,whichofthefollowingphenomenaCANNOTbecalledsy
[originaltext]W:Whatdoyoudoforaliving?M:Iamasportswriter,working
WhichofthefollowingwillNOTpossiblyleadtoheartdisease?[br][originalt
智力是人认识事物的能力,其核心是( )。A.观察力 B.记忆力 C.思维力
《义务教育数学课程标准(2011年版)》指出:“推理是数学的基本思维方式,也是人
休克代偿期的临床表现A.血压稍升高,脉搏、脉压正常 B.血压稍降低,脉搏、脉压
用热像仪检测发现、电气接头的螺丝连接处有温升,导线温度正常,请判断其温升原因是什
信托产品因为缺乏转让的平台而具有的风险被称作()。A:信托公司风险B:投资项目
关于中国主要经济指标,下列说法正确的有()。A.工业增加值由国家统计局于每月9
下列项目中,属于车辆购置税计税价格组成部分的有()。A.销售方代收的保险费
最新回复
(
0
)