首页
登录
职称英语
The competition among producers of personal computers is essentially a race
The competition among producers of personal computers is essentially a race
游客
2023-11-18
47
管理
问题
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may .want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies. [br] It can be inferred from the passage that both Apple and IBM try to gain a competitive advantage by
选项
A、copying each other’s technology.
B、incorporating features that make their products distinctive.
C、making their computers more expensive.
D、making their computers run much faster.
答案
B
解析
推断题。文章最后一段开头就表达了两家公司都认识到对方的产品有自己本身不具备的优势,并具体指出各自的特点,最后一句预测两家公司产品的兼容性会越来越高。可见与选项B 中的incorporating features(综合各自特点)所表达的内容相符合。
转载请注明原文地址:https://tihaiku.com/zcyy/3197534.html
相关试题推荐
Language,cultureandpersonalitymaybeconsideredofeachotherintho
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
随机试题
Toparaphrase18th-centurystatesmanEdmundBurke,"allthatisneededfor
[originaltext]M:IneedaticketforFlight220onDecember22.W:OK,sir.It
Whatisthemaintopicofthistalk?[br][originaltext]Toquicklyreviewt
Cansocietiesberichandgreen?[A]"Ifoureconomiesar
若n2、n1、n0分别表示一个二叉树中度为2、度为1和叶子结点的数目(结点的度定
Theearningsofwomenarewellbelowtha
按照国际惯例,住房消费价格常常是用()价格来衡量的,而对于自有住房的价格则用()
可以引起血管平滑肌收缩的物质有 A.血管紧张素ⅡB.前列腺素EC.抗利尿激素D
食物脂肪消化吸收后进入血液的主要方式是A.CM B.甘油及FA C.MG及F
A.临时心脏起搏器植入 B.肾上腺素 C.直流电复律 D.毛花苷丙(西地兰
最新回复
(
0
)