首页
登录
职称英语
According to new research released this week from Miller-Williams, e-comme
According to new research released this week from Miller-Williams, e-comme
游客
2023-11-18
71
管理
问题
According to new research released this week from Miller-Williams, e-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyond their online experience. What’s really important to customers is brand performance.
The research was based on interviews with 976 active customers of various top performing e-commerce companies (excluding travel) including Amazon, com, AOL-Time Warner, BN.com, eBay, Monster.com and Yahoo. Current, former and potential customers were asked to describe their ideal e-commerce company vis- avis a subset of the top e-commerce companies.
Of the five attributes customers use to evaluate e-commerce companies, the Clicks Interaction driver makes up only 15 percent of decision-making. The Clicks driver incorporates all aspects of the customer’s online experience, including pricing, customer support, the quality of offerings, and mistake rectification. Brand Performance topped the list (35 percent), followed by Financial Longevity (18 percent), Strategic Direction (17 percent) and Clicks Interaction (15 percent). These five attributes, or drivers, make up 100% of a customer’s decision to purchase from a site or not. Customers recognize the value of a well-performing brand and today’s top e-commerce companies are clearly meeting their expectations-- a key to their success. Based on this response, the study suggests that companies should continue, or even increase, their investments in traditional advertising campaigns.
According to the study, Amazon. com is the premier e-commerce company, having translated its Brand Performance into value on the Bricks Interaction. The research shows Amazon’s value here is essentially the equivalent of a retail storefront, something that customers don’t see in the other e-commerce companies.
Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security. What’s more interesting is that customers do not necessarily equate financial resources such as revenue, net profits and market value with financial stability. Instead, customers see a company’s aggressiveness and ability to seize new markets as increasing their financial longevity. After analyzing 27 bricks & mortar and e-commerce market leading companies, customers ranked Oracle number one in terms of financial security, outperforming others such as AOL-Time Warner, Dell Computer and General Motors. Amazon and Barnesandnoble.com enjoy a high ranking on perceived financial security.
"This shows us why so many recent activities and acquisitions have been taking place in e-commerce," said Miller-Williams CEO, Gary A. Williams." Their revenues and profits are stabilizing and becoming more predictable so they make nice merger or alliance candidates. E-Commerce customers are voting with their dollars, and the winners are companies that have shown their brand strength and ability to execute in a proven market space."
With respect to Brand Performance, the study warns e-commerce companies currently evaluating the use of pop-up advertisements: Customers see the use of technology and marketing and advertising as being an inseparable part of the company’s brand. Key groups of e-commerce users have been resistant to this form of advertising, so use of it may have an impact on the customer’s decision to purchase from a site or not. [br] According to the passage, the customers pay more attention to ______.
本题为细节题,根据第五段第一句Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security。(消费者一致赞成电子商务公司必须更好地宜传其金融安全。)我们得知D项为正确答案。A,C项与原意不符,B项原文没有提到,故不选。
选项
答案
解析
D
转载请注明原文地址:https://tihaiku.com/zcyy/3196550.html
相关试题推荐
Accordingtotheadvertisements,theelementwhichaddstherealcolortoacity
Accordingtotheadvertisements,theelementwhichaddstherealcolortoacity
Thescientistshaveabsolutefreedomastowhatresearchtheythinkitbestto_
AccordingtonewresearchreleasedthisweekfromMiller-Williams,e-comme
AccordingtonewresearchreleasedthisweekfromMiller-Williams,e-comme
Accordingtotheexpert’sstudy,thelevelofhappinessinwhichperiodoflife
Whatisthenationalityoftheresearchers?[br][originaltext]Happinessi
Whatisthenationalityoftheresearchers?[br][originaltext]Happinessi
WhichofthefollowingisNOTtrueaccordingtotheconversation?[br][origina
WhichofthefollowingisNOTtrueaccordingtotheconversation?[br][origina
随机试题
【B1】[br]【B8】A、crashB、clashC、conflictD、riotA动词词义辨析。原文的意思是“使系统受到打击并瘫痪”,只有A能表
【S1】[br]【S4】F从前面的用词evenworse和bored等都可以看出这种趋势必然是一种不好的趋势,观察列表可以发现,表示negative“
用于防止疟疾复发及传播的药物是A、氯喹 B、奎宁 C、青蒿素 D、伯氨喹
毛泽东大力提倡要发展中西结合是在A、1950年 B、1956年 C、1958
《中国药典》2015年版一部规定,用高效液相色谱法测定,麻黄按干燥品计算,含盐酸
A.1个月 B.3个月 C.新生儿 D.5个月 E.6个月做“蒙面试验”
大面积烧伤早期最重要的治疗是A:补液 B:防治感染 C:止痛 D:植皮
( )即由于事物间完全对立或存在某种差异而引起的联想。A.因果联想 B.对比
中共七届三中全会提出的国民经济恢复时期的战略策略方针是( ) A.不要四面出
根据支付结算法律制度的规定,下列关于票据权利时效的表述中,正确的是()。A.持
最新回复
(
0
)