首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called "
Reebok executives do not like to hear their stylish athletic shoes called "
游客
2023-11-15
8
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high performance athletic footwear to product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the com party’s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors( and the number of shoes supplied to stores) , partly out of necessity. At times the unexpected demand for Reebok’s exceeded sup ply, and tile company could barely keep up with orders from the dealers it already had. These fulfilment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in a bout five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of tile aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] Although the Reebok Company has solved the problem of fulfilling in orders, it ______.
选项
A、does not want to further expand its retailing network
B、still limits the number of shoes supplied to stores
C、is still particular about who sells its products
D、Still carefully chooses the manufacturers of its products
答案
C
解析
本题测试细节信息,侧重于准确理解能力。原文第三段中These fulfilment problems seem to be under control now,but the company is still selective about its distributors说明这些满足定单的问题现在控制住了,但是公司仍对其销售商很挑剔。选项C中is particular about与selective意思一致;选项A中further expand含义与原文不一致,按照原文信息,该公司没有expand销售网
转载请注明原文地址:https://tihaiku.com/zcyy/3189586.html
相关试题推荐
Physicsisthepresent-dayequivalentof______usedtobecallednaturalphilos
WhywastheUnitedStatescalleda"meltingpot"?[originaltext]TheUnited
Itreally______towitnesssuchanenormitycanoccurintheso-calledcivilize
Suchscenery______thebookdescribesshouldbecalledparadise.A、asB、whichC、
Physicsisthepresentdayequivalentof______usedtobecallednaturalphilos
StudentsarecalledinAmericanclasses[br][originaltext]W:Jack,canyousay
StudentsarecalledinAmericanclasses[originaltext]W:Jack,canyousaysomet
ChrisStevenshasliterallywrittenabook.It’scalledAppillionaires:Secr
ChrisStevenshasliterallywrittenabook.It’scalledAppillionaires:Secr
ChrisStevenshasliterallywrittenabook.It’scalledAppillionaires:Secr
随机试题
A)TheSupremeCourtunambiguouslyruledWednesdaythatprivacyrightsarenots
(1)Abouttwo-thirdsoftheworld’spopulationisexpectedtoliveincities
TheObesityisanationalhealthcrisis,onethat—quiteliterally—weighson
Iaskedsuccessfulpeoplewhatthesecretoftheirsuccesswas.I【B1】______
Cuttingtoxiclevelsofcityairpollutiontosaferlevelsissimple,butno
影响道路客流的主要因素有()。A.市场结构 B.社会文明程度 C.人口及其
下列各项,可引起听觉语音增强的是()A.气管异物 B.阻塞性肺气肿
左面的图形折叠后,形成右面的图形。 A.AB.BC.C
根据化学结构,罗格列酮属于A:噻唑烷二酮类降糖药 B:噻唑烷二酮类降血压药
为保证会计工作正常进行和会计信息的质量,对会计工作人为假设的基本前提有()。A
最新回复
(
0
)