首页
登录
职称英语
Advertisers tend to think big and perhaps this is why they’re always coming
Advertisers tend to think big and perhaps this is why they’re always coming
游客
2023-11-13
50
管理
问题
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes to show how much profit the big companies are making. Why don’t they stop advertising and reduce the price of their goods? After all, it’s the consumer who pays..."
The poor old consumer! He’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway byelaws while waiting for a train? Would you like to read only closely printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programmes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads" which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] Why do the critics criticize advertisers?
选项
A、Because advertisers often brag.
B、Because critics think advertisement is a "waste of money."
C、Because customers are encouraged to buy more than necessary.
D、Because customers pay more.
答案
A
解析
细节理解题。因为广告商常常爱吹,所以作者批评了广告商。
转载请注明原文地址:https://tihaiku.com/zcyy/3183248.html
相关试题推荐
Thatoldmanwasalwaysundera(n年考试真题)______thattheskywouldsomedaycollapse
Ifyouarealwayssittinguplateatnight,I’mafraidyoumay______fromoverwor
SheisalwaysgetatmebecauseIdon’tkeepthedesktidy.Theunderlinedpart
Weshouldalwayskeepinmindthat______decisionsoftenleadtobitterregrets.A
Africahasalwaysbeenthecontinentofhiddensecrets,unrevealedmysteries
Theyalwaysgivethevacantseatsto______comesfirst.A、whoeverB、whomeverC、who
—IsJohncomingbytrain?—Heshould,buthe_____not.Helikesdrivinghiscar
—AreyoucomingtoJeff’sparty?—I’mnotsure.I______gototheconcertinstea
—Willyoustayforlunch?—Sorry,_____.Mybrotheriscomingtoseeme.A、Imust
Shealwaysputhermedicationonthetopoftheshelflestthechildren______it
随机试题
Whatisthecasualtynumberoftheaccident?[br][originaltext]Fourpeopl
PASSAGETHREE[br]Accordingtothepassage,howcanNambibedescribed?Conserva
假设系统中有三类互斥资源R1、R2和R3,可用资源数分别为9、8和5。在T0时刻
患者男性,28岁。左下肢胫腓骨开放性粉碎性骨折。查体:一般情况好,心率80次/m
环境评定内容不包括:A.ADL评定 B.肢体功能评定 C.交流环境评定 D
穿西装时,衬衫的袖子最好露出西服袖口()厘米左右。A.1.5 B.0.5 C
关于“师爱”,下列说法正确的是( )。A.出于私情之爱 B.对少数优秀学生的关
(2017年真题)下列各项资产已经计提的减值准备,在以后会计期间不得转回的有(
甲公司为一家上市公司,最近五年该企业的净利润分别为2000万元、2400万元、3
甲企业厂房原值1000万元,2018年11月对该厂房进行扩建,20
最新回复
(
0
)