首页
登录
职称英语
My job is to provide relevant, factually accurate information that is intere
My job is to provide relevant, factually accurate information that is intere
游客
2023-11-09
35
管理
问题
My job is to provide relevant, factually accurate information that is interesting, useful and entertaining to my readers, be they Brainstorm or ITWeb readers.
My job is not to get your corporate message across. If you want to get your corporate message out to the market take an advertisement, or, failing that, do a good enough job that your clients get your message and spread it for you, then you wouldn’t be so desperate that you have to attempt to force me to do it.
Secondly, my job is to take information from any sources as I feel are relevant or necessary, and process it into one smooth, seamless story that makes sense, and is easy and pleasant to read. It is not my job to print every single word of jargon and marketing waffle that spews from your lips. Should you choose to spew jargon and marketing waffle during an interview, it will not be used. Try plain, simple English in future.
What my job reminds me of is to use comments and quotes that provide knowledge and insight, not to use anything you have said merely because you have said it. What I use and what I do not use in a story is my privilege. Should I choose not to use your quote there is nothing you can do about it.
Further, my job is to write stories that my readers want to read, thus keeping the magazine or website’s ideas alive and kicking, and thus providing advertisers with an audience to advertise to. Should I write what you want me to write my readers will stop reading and you will have no vehicle for your marketing and advertising.
Additionally, should you have a hissy fit and threaten to pull your ads, or never advertise again, because I ran a story you did not like, or did not use your quotes, or looked at you funny when you were having a bad day, you are not going to get a sympathetic response. You will get a positive and professional response. Nice people will kindly attempt to explain to you about press freedom, and what is enshrined in SA’s constitution, and that "really, really, we’re sorry but advertising people have no control over what those journalists do".
What you will get from me is the pleasure of never being interviewed by me again. I will not be blackmailed. I will not be bullied. And I most certainly will not interview you again, knowing that if you happen to take an ad for that feature you will assume I am running your quotes to keep you happy. Conversely, I will not do an interview knowing that if I do not run your quotes you will assume it is because you have not taken an ad.
So the next time you have the urge to ask me if you can approve copy, or tell my sales team that you will not take an ad unless you are guaranteed editorial, remember the above and think about what you are actually doing. You are asking me to compromise my ethics, credibility, reputation, integrity and—ultimately—my career and I will not do that—for you or anyone. [br] The author suggests that corporate message should be sent to the consumers primarily by
选项
A、committing to advertising.
B、improving product quality.
C、spreading public praise.
D、attracting more readers.
答案
A
解析
题干中的primarily表明我们要查找传达商业信息的首选做法,第2段第2句中的or,failing that,表明其前面提到的take an advertisement就是首选做法,该句提到的其他做法都是在“广告”这个途径失败后才采取的,由此可见,本题应选A。
转载请注明原文地址:https://tihaiku.com/zcyy/3171284.html
相关试题推荐
______hasrecentlybeendone,toprovidemoreflatsforthepeople,thehousing
Biotechnologyissupposedtoprovidemorejobs,promotemoregrowth,createbett
Theemergencyreliefwouldbeprovidedfor______.[br][originaltext]Legisl
Theemergencyreliefwouldbeprovidedfor______.[originaltext]Legislation
IwasborninTuckahoe,TalbotCountry,Maryland.Ihavenoaccurateknowled
IwasborninTuckahoe,TalbotCountry,Maryland.Ihavenoaccurateknowled
IwasborninTuckahoe,TalbotCountry,Maryland.Ihavenoaccurateknowled
Thepolicehaveofferedalarge_____forinformationleadingtotherobber’sar
ThewomanisinterestedinthesaucepansforthefollowingreasonsEXCEPTthat__
ThewomanisinterestedinthesaucepansforthefollowingreasonsEXCEPTthat__
随机试题
A—proofofdeathH—releasecertificateB—bodilyharmI—copyrightlawC—keywitne
Interviewer:Whatcanyoutellusaboutwhathappenswhengeniusesrelax?Expert
“集体表演,红火热闹”一般属于秧歌表演的哪一部分?()A.大场 B.小场
下列哪一项属单项工程?( )A.一所学校或一个社区医院 B.一幢教学楼或一座
道路及建筑物在总平面图中为了标志准确的平面位置,一般均采用哪种方法?( )A.
规划设计中“用地红线”是指( )。A.建设工程项目的使用场地 B.规划设计的
阿司匹林与吗啡的镇痛作用有哪些区别:A.吗啡产生欣快感,阿司匹林则否 B.二药
烧伤休克期补液时,调节补液量及速度的指标不包括A、血pH值、CO2CP,红细胞压
某公司5年前与一办公楼所有权人签订了租赁合同,租用其中建筑面积1000m2的写字
民事诉讼的基本特点包括()。A、公权性B、自愿性C、强制性D、程序性E、
最新回复
(
0
)