首页
登录
职称英语
My job is to provide relevant, factually accurate information that is intere
My job is to provide relevant, factually accurate information that is intere
游客
2023-11-09
56
管理
问题
My job is to provide relevant, factually accurate information that is interesting, useful and entertaining to my readers, be they Brainstorm or ITWeb readers.
My job is not to get your corporate message across. If you want to get your corporate message out to the market take an advertisement, or, failing that, do a good enough job that your clients get your message and spread it for you, then you wouldn’t be so desperate that you have to attempt to force me to do it.
Secondly, my job is to take information from any sources as I feel are relevant or necessary, and process it into one smooth, seamless story that makes sense, and is easy and pleasant to read. It is not my job to print every single word of jargon and marketing waffle that spews from your lips. Should you choose to spew jargon and marketing waffle during an interview, it will not be used. Try plain, simple English in future.
What my job reminds me of is to use comments and quotes that provide knowledge and insight, not to use anything you have said merely because you have said it. What I use and what I do not use in a story is my privilege. Should I choose not to use your quote there is nothing you can do about it.
Further, my job is to write stories that my readers want to read, thus keeping the magazine or website’s ideas alive and kicking, and thus providing advertisers with an audience to advertise to. Should I write what you want me to write my readers will stop reading and you will have no vehicle for your marketing and advertising.
Additionally, should you have a hissy fit and threaten to pull your ads, or never advertise again, because I ran a story you did not like, or did not use your quotes, or looked at you funny when you were having a bad day, you are not going to get a sympathetic response. You will get a positive and professional response. Nice people will kindly attempt to explain to you about press freedom, and what is enshrined in SA’s constitution, and that "really, really, we’re sorry but advertising people have no control over what those journalists do".
What you will get from me is the pleasure of never being interviewed by me again. I will not be blackmailed. I will not be bullied. And I most certainly will not interview you again, knowing that if you happen to take an ad for that feature you will assume I am running your quotes to keep you happy. Conversely, I will not do an interview knowing that if I do not run your quotes you will assume it is because you have not taken an ad.
So the next time you have the urge to ask me if you can approve copy, or tell my sales team that you will not take an ad unless you are guaranteed editorial, remember the above and think about what you are actually doing. You are asking me to compromise my ethics, credibility, reputation, integrity and—ultimately—my career and I will not do that—for you or anyone. [br] The author suggests that corporate message should be sent to the consumers primarily by
选项
A、committing to advertising.
B、improving product quality.
C、spreading public praise.
D、attracting more readers.
答案
A
解析
题干中的primarily表明我们要查找传达商业信息的首选做法,第2段第2句中的or,failing that,表明其前面提到的take an advertisement就是首选做法,该句提到的其他做法都是在“广告”这个途径失败后才采取的,由此可见,本题应选A。
转载请注明原文地址:https://tihaiku.com/zcyy/3171284.html
相关试题推荐
______hasrecentlybeendone,toprovidemoreflatsforthepeople,thehousing
Biotechnologyissupposedtoprovidemorejobs,promotemoregrowth,createbett
Theemergencyreliefwouldbeprovidedfor______.[br][originaltext]Legisl
Theemergencyreliefwouldbeprovidedfor______.[originaltext]Legislation
IwasborninTuckahoe,TalbotCountry,Maryland.Ihavenoaccurateknowled
IwasborninTuckahoe,TalbotCountry,Maryland.Ihavenoaccurateknowled
IwasborninTuckahoe,TalbotCountry,Maryland.Ihavenoaccurateknowled
Thepolicehaveofferedalarge_____forinformationleadingtotherobber’sar
ThewomanisinterestedinthesaucepansforthefollowingreasonsEXCEPTthat__
ThewomanisinterestedinthesaucepansforthefollowingreasonsEXCEPTthat__
随机试题
[originaltext]Everyoneenjoystheseaside.Beachesareidealplacesforgam
在宽度不小于3m的走廊内感温火灾探测器的安装间距不应超过()m。A.8
A.2.5Ω B.2.5∠40Ω C.2.5∠80Ω D.40∠80Ω
根据水利工程各专业配合的先后顺序,由水工到施工到机电金结的顺序计算方式是()。A
卖出套期保值是为了( )。A.回避现货价格下跌的风险 B.回避期货价格上
某商店三种商品销售如下: 请根据上述资料分析该商店2011年比2010年三
共用题干 某移动公司用户李某从2010年2月至10月,在长达8个月的时间内未缴
(2015年真题)项目施工过程中,应及时对“施工组织设计”进行修改或补充的情况有
下列情形中,可能导致钻孔灌注桩断桩的有()A.骨料级配差,混凝土和易性差
男性,62岁。近3个月逐渐出现上腹部不适,进食后饱胀,嗳气,纤维胃镜发现大弯侧胃
最新回复
(
0
)