首页
登录
职称英语
(1) If you think money can’t buy you friends, think again. In the online worl
(1) If you think money can’t buy you friends, think again. In the online worl
游客
2023-10-28
66
管理
问题
(1) If you think money can’t buy you friends, think again. In the online world, it’s possible to purchase a crowd of fans. One thousand cost only $ 18 on average, according to estimates by Barracuda Networks, a network security company. Yet these friends won’t meet you for drinks after work. In fact, they don’t even exist. They are pixels on a screen.
(2) A large share of social-media followers of the biggest companies are not human, believes Marco Camisani Calzolari, an entrepreneur and professor at Milan’s ILUM University. In a recent study he quantified the proportion of computer-generated fans or inactive users following big brands on Twitter. To decide whether a follower is human, Mr. Camisani Calzolari used various criteria, including the number of posts from a fan’s Twitter account and the use of correct punctuation in tweets. According to this research, by June 2011 nearly half of Twitter followers of computer maker Dell—about 700,000—were bots.
(3) Some politicians also seem to have many fake followers. Mitt Romney, the former Republican presidential candidate, became the focus of media attention when his Twitter following swelled by 17% in a single day in July. On close inspection, a significant proportion of Mr. Romney’s followers appeared to be fake profiles. In Italy Beppe Grillo’s Five Star Movement lost the driving force when Mr. Camisani Calzolari made a similar claim about the followers of the comedian-turned-politician.
(4) There is no indication that any of the companies mentioned in Mr. Camisani Calzolari’s paper have bought followers—rogue bots often attach themselves to people and brands without payment. But some firms do buy a social media following. Fake profiles are at the center of a very vibrant and growing underground economy, says Barracuda Networks. On eBay, the e-commerce site, for instance, the firm’s researchers have found 20 sellers offering to set up such profiles.
(5) For start-ups a strong social media following can boost business. A small mom-and-pop shop struggling to sell its goods can look like a booming upstart thanks to a swollen Twitter account, or an artificially high number of Facebook likes. For major international companies, a small number of followers in the early stages of engagement with social media can be embarrassing at best and damaging to brand perception at worst. Buying crowds of fans—even if they aren’t engaged with the brand—can give an artificial boost to a business.
(6) For now, the trick works. "Normal people don’t know yet that there is this black market. Most have total trust that a brand’s followers are real," says Mr. Camisani Calzolari. But brands are already finding diminishing returns. When everybody has a large following, the impact is much diminished. And consumers are starting to cotton on to sharp practices. " The number of followers is a superficial measurement unless they are engaged," argues Carly Donovan of Ogilvy Action, an arm of Ogilvy & Mather, the advertisement and public relations agency. Money can buy you friends—just not very good ones. [br] According to Carly Donovan, ______.
选项
A、half of the Twitter followers of Dell are bots
B、most people believe followers are human
C、the number of followers is not a real measurement
D、the impact of social media following is reducing
答案
C
解析
推断题。文章最后一段第七句提到卡莉-多诺万的观点:粉丝数量只是一个表面的衡量标准,除非他们参与互动。由此推知,目前粉丝的数量并不是真正的衡量标准,所以选[C]。[A]“戴尔公司的推特粉丝有一半是自动程序”在第二段最后一句有所提及,但这也是卡米萨尼-卡佐拉里先生所说的话,而且仅仅指的是2011年的时候,故排除;[B]“大部分人认为粉丝都是真实的”在最后一段第三句中有所提及,但这也是卡米萨尼-卡佐拉里先生所说的话,故排除;[D]“社交媒体粉丝的影响力在减弱”在本段第五句有所提及,但这并非卡莉-多诺万的想法,所以排除。
转载请注明原文地址:https://tihaiku.com/zcyy/3136722.html
相关试题推荐
Whathasthewomanbeendoing?[br][originaltext]M:Iseeyouandyourfriends
Whathasthewomanbeendoing?[br][originaltext]M:Iseeyouandyourfriends
Whathasthewomanbeendoing?[originaltext]M:Iseeyouandyourfriendshave
Afriendshipmaybedeep,lasting,orsuperficial,casualandsituationalTheun
Onlineeducationhasbecomemoreandmorepopularandwelcomed.Somepeople
HowtoConductResearchOnline1.Definingyoutopic【T1】
HowtoConductResearchOnline1.Definingyoutopic【T1】
HowtoConductResearchOnline1.Definingyoutopic【T1】
HowtoConductResearchOnline1.Definingyoutopic【T1】
PASSAGETHREEOnlinescams./Variouskindsofonlinescams.本文提到了许多种类的骗局,包括work-at-
随机试题
一般而言,( )饭店的特点是强调规范、舒适,突出客房产品的核心价值,同时关注饭
疏散指示标志和疏散应急照明灯设置描述错误的是()。A.疏散应急照明灯宜设在墙面
图示电路中,电压源US2单独作用时,电流源端电压分量U1S'为: A.US2-
肿瘤的TNM分期中,M是指A.肿瘤本身的大小 B.肿瘤的浸润程度 C.淋巴结
A.醋酐--浓硫酸反应B.亚硝酰铁氰化钠反应C.三氯化铝反应D.碘化铋钾反应E.
运维班应定期检查安全工器具,做好检查记录,对发现不合格或超试验周期的应隔离存放,
如果你学习了一种新的管理方法或产生了一个新的想法,很希望能用到本单位或本部门的工
某年1月1日,钱女士在某银行存入12000元活期储蓄存款,次年1月1日,钱女士将
根据《煤矿建设安全规范》AQ1083—2011的规定,关于矿山建设防灭火的说法
水利工程定额按应用范围划分为()。A.水利行业定额 B.水利地方定额 C.
最新回复
(
0
)