2. 职称英语
  3. A. accordingly B. accounts C. allowance D. benefits E. budgets

A. accordingly B. accounts C. allowance D. benefits E. budgets

游客2023-10-27  39
问题    A. accordingly    B. accounts    C. allowance   D. benefits    E. budgets
   F. commission    G. demanding   H. exceedingly   I. flourishing   J. potential
   K. promote     L. purchase    M. respond    N. rival     O. traditional
   Internet advertising is booming. The industry has gone from $9.6 billion in income in 2001 to $27 billion this year, according to Piper Jaffray, an investment bank. And it is still early days. The internet 【C1】______ for only 5% of total spending on advertising, but that figure is expected to reach at least 20% in the next few years. The single largest category within this 【C2】______ industry is "pay-per-click" advertising, which is used by firms both large and small to 【C3】______ their wares.
   It works like this. Advertisers bid on keywords that they believe 【C4】______ customers will be interested in. This enables internet firms such as Google, the market leader, and Yahoo! , its smaller  【C5】______, to display advertisements alongside the results of internet searches. Somebody searching for a particular type of wine, for example, might see advertisements from wine merchants. Google, Yahoo! and other firms also place ads on affiliates’ websites—so wine merchants’ advertisements might also appear on a wine-appreciation site. The advertiser pays only when a consumer clicks on an ad; the owner of the website who displayed the ad then receives a small 【C6】______.
   Google made most of its $6.1 billion in revenue last year from pay-per-click advertising. The  【C7】______ of the pay-per-click advertising approach over 【C8】______ advertising (television, radio, print and billboards)are obvious. Since advertisers pay only to reach the small part who actually 【C9】______ to an advertisement, the quality of the information generated is very high, and advertisers are prepared to pay 【C10】______. [br] 【C9】
选项
答案 M
解析 空格所在处是who引导的定语从句，从句里缺少动词，且该动词应该能与to搭配。上段提及客户点击广告时，广告商才支付一定费用。所以这里说的是点击广告的那一小部分，词库中的respond能与to搭配，表示“回应广告的那一小部分”，语义通顺。
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