2. 职称英语
  3. A. accordingly B. accounts C. allowance D. benefits E. budgets

A. accordingly B. accounts C. allowance D. benefits E. budgets

游客2023-10-27  40
问题    A. accordingly    B. accounts    C. allowance   D. benefits    E. budgets
   F. commission    G. demanding   H. exceedingly   I. flourishing   J. potential
   K. promote     L. purchase    M. respond    N. rival     O. traditional
   Internet advertising is booming. The industry has gone from $9.6 billion in income in 2001 to $27 billion this year, according to Piper Jaffray, an investment bank. And it is still early days. The internet 【C1】______ for only 5% of total spending on advertising, but that figure is expected to reach at least 20% in the next few years. The single largest category within this 【C2】______ industry is "pay-per-click" advertising, which is used by firms both large and small to 【C3】______ their wares.
   It works like this. Advertisers bid on keywords that they believe 【C4】______ customers will be interested in. This enables internet firms such as Google, the market leader, and Yahoo! , its smaller  【C5】______, to display advertisements alongside the results of internet searches. Somebody searching for a particular type of wine, for example, might see advertisements from wine merchants. Google, Yahoo! and other firms also place ads on affiliates’ websites—so wine merchants’ advertisements might also appear on a wine-appreciation site. The advertiser pays only when a consumer clicks on an ad; the owner of the website who displayed the ad then receives a small 【C6】______.
   Google made most of its $6.1 billion in revenue last year from pay-per-click advertising. The  【C7】______ of the pay-per-click advertising approach over 【C8】______ advertising (television, radio, print and billboards)are obvious. Since advertisers pay only to reach the small part who actually 【C9】______ to an advertisement, the quality of the information generated is very high, and advertisers are prepared to pay 【C10】______. [br] 【C7】
选项
答案 D
解析 空格前的The和后面的of提示这里需要填入名词。该句对比了“点击付费”广告和电视等广告形式，根据obvious一词，可知作者是想说明“点击付费”广告的好处或优势是明显的。词库中的benefits“好处”符合要求。
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