A. weak B. as C. difficult D. convincing E. m

游客2023-10-23 27

问题    A. weak       B. as          C. difficult       D. convincing       E. missing
F. surprise G. consumption  H. prices          I. conversely       J. help
K. foxed    L.off          M. ovemhelmingly N. spot             O. dumb
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】________ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C2】________ at fractions.
Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They【C3】________ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount.
This numerical blind【C4】________ remains even when the deal clearly favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C5】________ the price. The discount is by far the better proposition, but the experiment shows the supposedly clever students viewed them【C6】________ equivalent.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C7】________ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C8】________.
There may be lessons for officials who regulate prices too. Even well-educated shoppers are easily【C9】________. Sending everyone back to school for maths seems out of the question. But more prominently displayed unit prices in shops and advertisements would be a great【C10】________.  [br] 【C6】

选项

答案 B

解析空格后为名词equivalent，且空格前有viewed，很容易就想到view…as结构，意为“把……看作”，这里指聪明的学生把二者看作同等的，与上下文语境相符，故选B。

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