首页
登录
职称英语
A. weak B. as C. difficult D. convincing E. m
A. weak B. as C. difficult D. convincing E. m
游客
2023-10-23
23
管理
问题
A. weak B. as C. difficult D. convincing E. missing
F. surprise G. consumption H. prices I. conversely J. help
K. foxed L.off M. ovemhelmingly N. spot O. dumb
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】________ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ attitudes to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C2】________ at fractions.
Consumers often struggle to realise, for example, that a 50% increase in quantity is the same as a 33% discount in price. They【C3】________ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a bonus pack than when it carried an equivalent discount.
This numerical blind【C4】________ remains even when the deal clearly favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C5】________ the price. The discount is by far the better proposition, but the experiment shows the supposedly clever students viewed them【C6】________ equivalent.
Marketing types can draw lessons beyond just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C7】________ to talk about the number of extra miles per gallon it does, rather than the equivalent percentage fall in fuel【C8】________.
There may be lessons for officials who regulate prices too. Even well-educated shoppers are easily【C9】________. Sending everyone back to school for maths seems out of the question. But more prominently displayed unit prices in shops and advertisements would be a great【C10】________. [br] 【C5】
选项
答案
L
解析
空格后为名词短语the price,因此推测空格处填入现在分词或介词短语。本文对比的是“赠品”和“打折”这两种情况,空格前33% extra free说的是赠品,故此处要表达价格折扣之意,因此用off,33%off指67折。
转载请注明原文地址:https://tihaiku.com/zcyy/3122819.html
相关试题推荐
Inthefaceofunexpecteddifficulties,hedemonstratedatalentforquick,_____
Thepolicehaddifficultyin______thefansfromrushingontothestagetotake
WhichofthefollowingsentencesisINCORRECT?A、Whatadifficultsituationheis
Althoughthecompanystillhassomedifficulties,thedirector’sreportendedon
Thesecurityguardhaddifficultyin_______thefansfromrushingontothesta
Hesaiditwouldnotbeallthatdifficulttoreachapeacefulconclusiontothe
Itisdifficulttobelievethenewspaperaccountsoftheriotsbecauseofthewa
Inthefaceofunexpecteddifficulties,hedemonstratedatalentforquick,____
There______beanydifficultyinpassingtheroadtestsinceyouhavepracticed
Hesaiditwouldnotbeallthatdifficulttoreachapeacefulconclusiontothe
随机试题
TraditionalTeachingApproachesIrreplaceableForthispart,youareallowed
[originaltext]W:Hi.HowcanIhelpyou?M:Yes,I’dliketoreturnthissweate
TheFrontierHeritageTheImpactoftheAmerica
角焊缝按两焊脚边的夹角分类,()焊缝受力性能好,应用广泛。A.直角 B.钝角
防己薄壁细胞含A.草酸钙方晶B.细小杆状草酸钙结晶C.草酸钙簇晶D.草酸钙针晶E
与VitB和叶酸缺乏无关的红细胞改变是A.细胞分裂增殖减慢B.红细胞大小不均C.
下列哪项不属于间接固位体A.舌支托 B.连续卡环 C.支托 D.邻间钩
共用题干 某商品住宅小区公有住宅800套,已售出并交付600套,其中三套住房登
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
大型建设工程项目总进度目标论证的核心工作是通过( )论证进度目标实现的可能性。
最新回复
(
0
)