首页
登录
职称英语
(1)Until recently, women in advertisements wore one of three things—an apron
(1)Until recently, women in advertisements wore one of three things—an apron
游客
2023-10-22
40
管理
问题
(1)Until recently, women in advertisements wore one of three things—an apron, a glamorous dress or a frown. Although that is now changing, many women still feel angry enough to deface offending advertisements with stickers protesting, "This ad
degrades women." Why does this sort of advertising exist? How can advertisers and ad agencies produce, sometimes after months of research, advertising that offends the consumer?
(2)The Advertising Standards Authority (the body which deals with complaints about print media) is carrying out research into how women feel about the way they are portrayed in advertisements. Its conclusions are likely to be what the advertising industry already knows: although women are often irritated by the way they are seen in ads, few feel strongly enough to complain.
(3)Women are not the only victims of poor and boring stereotypes—in many TV commercials men are seen either as useless, childish fools who are unable to perform the simplest household tasks, or as inconsiderate boors, permanently on the lookout for an escape to the pub. But it is women who seem to bear the brunt of the industry’s apparent inability to put people into an authentic present-day context.
(4)Yet according to Emma Bennett, executive creative director of a London advertising agency, women are not infuriated by stereotypes and sexist advertising. "It tends to wash over them; they are not militant or angry—they just find it annoying or tiresome. They reluctantly accept outdated stereotypes, but heave a sigh of relief when an advertisement really gets it right." She says that it is not advertising’s use of the housewife role that bothers women, but the way in which it is handled. "Researchers have often asked the wrong questions. The most important thing is the advertisement’s tone of voice. Women hate being patronized, flattered or given desperately down-to-earth common sense advice."
(5)In the end, the responsibility for good advertising must be shared between the advertiser, the advertising agency and the consumer. Advertising does not set trends but it reflects them. It is up to the consumer to tell advertisers where they fail, and until people on the receiving end take the business seriously and make their feelings known, the process of change will remain laboriously slow. [br] What do women usually do with advertisements that offend them?
选项
A、They are irritated and tend to bring lawsuits against the advertisements.
B、They are indignant and tend to strongly object to the advertisements.
C、They are angry and tend to refuse to buy the products.
D、They are upset and tend to feel ashamed of the images.
答案
B
解析
第1段第2句描述了女性对使她们感到不快的广告的态度:angry,但仅此而已,原文没有提到她们是否会诉诸法律(A),或罢买相关产品(C),也没有提到她们会感到ashamed(D),因此,本题应选B。
转载请注明原文地址:https://tihaiku.com/zcyy/3121227.html
相关试题推荐
Recentlyanewspaperhasreportedthatsalariesforcollegestudentsareequ
Recently,"workfare"hasbeendevelopedinsomecountriestoreplacethetra
[originaltext]M:Hi.Mary.Howareyou?W:Fine,thanks.Howarethingsgoing?
[originaltext]M:Hi.Mary.Howareyou?W:Fine,thanks.Howarethingsgoing?
WelcometothisspecialeditionofTVPicks,featuringthingsthatmustberead
PassageFour[br]Whatweretheonlythingsthatwerenotaffectedbyweather?Th
Oneofthegoodthingsformeninwomen’sliberationisthatmennolongerh
Oneofthegoodthingsformeninwomen’sliberationisthatmennolongerh
Oneofthegoodthingsformeninwomen’sliberationisthatmennolongerh
Theartististhecreatorofbeautifulthings.Torevealartand【C1】____
随机试题
Wouldyouknowhowtohelp?Everyyear,thousandsofdriversandpasseng
【S1】[br]【S4】to∧owing→beowingto为固定短语,意为“由于,因为”,后接名词、动名词及名词性从句;usedto用于表示过去的
The"neweconomicorder"isaglobalone.Policymakers,educators,business,
原始著作权主体可以分为两类,一为自然人作者,一为()。A.合作作者 B.演
做低应变检测时,实心桩的激振的位置应选择在桩中心,测量传感器安装位置宜为距桩中心
按照我国现行规定,项目经理的职责包括()。A、主持编制项目管理规划大纲,并对项目
假定一国一项反通货膨胀的政策在三年内把通货膨胀率从10%降低至4%,其代价是第一
关于城市经济学的叙述中,正确的有( )。A.城市经济学的特征表现在对经济活动平
成无己在《伤寒明理论?悸》中提出,心悸病因不外乎是 A.气虚 B.血虚
女,49岁,因子宫肌瘤、阴道出血先后在某医院输注ABO同型全血两次,共800m
最新回复
(
0
)