首页
登录
职称英语
In April 1985, the management of the Coca-Cola Company announced its decision
In April 1985, the management of the Coca-Cola Company announced its decision
游客
2023-10-08
17
管理
问题
In April 1985, the management of the Coca-Cola Company announced its decision to change the flavor of the company’s flagship brand. This decision was made based on the fact that Pepsi consumer research discovered in blind taste tests that a majority of
选项
A、Consumers’ Loyalty to the Old Coke Brand
B、Competition between Coca-Cola and Pepsi
C、New Coke — A Lesson in Brand Loyalty
D、Always Coca-Cola
答案
C
解析
本文讲的主要内容就是可口可乐的一场品牌忠诚度测验战.因为和百事可乐的竞争,可口可乐公司撤下旧可乐,但是消费者竟相呼喊召回旧可乐,可口可乐公司也意识到自己的市场份额下降,于是采取措施引回旧可乐,结果销售量上升。所以,本问的最好标题就是C。
转载请注明原文地址:https://tihaiku.com/zcyy/3082584.html
相关试题推荐
Thecompanyisshortofmoneyandthinkingaboutattractingforeigncapital.这家公
本公司经营绿茶业务已有数百年历史。OurcompanyhasahistoryofsellingGreenTeaoverhundredsof
Theyareteachersanddon’trealize_____tostartandrunacompany.A、whatthey
Theydemandedthatthecompany______compensationfortheloss.A、wouldmakeB、ma
Themeetingbegantwohoursago,butsofarnodecision______.A、hadarrivedby
Inthiscountry,ourcompanyhasthe______rightstomarketEltonJohn’srecord
Thecontractisveryimportantforourcompany,solet’s______thedetailscare
[originaltext]Samhadworked30yearsforthesamecompanyandnowhehadto
[originaltext]Samhadworked30yearsforthesamecompanyandnowhehadto
_____areply,hedecidedtogotothecompanytoseethemanagerhimself.A、Havi
随机试题
Onwhatdatedidthehousecatchfire?Thehousecaughtfireon______,1982.[br
[originaltext]W:Lucas,you’reback.Howwasyourfirstdayofschool?M:Itwa
PASSAGEFOUROpen—minded从文章第五段德库安所取得的成就以及最后一段第二句中的international-mindedinheritors
[originaltext]Goodmorning.TodayI’dliketotalkaboutelectroniccigaret
Didyoueverhavesomeone’snameonthetipofyourtongueandyetyouwere
甲亢患者精神神经系统的典型表现是()A.怕热、多汗 B.急躁、易怒 C.强迫
建设工程项目质量的影响因素,主要是指在建设工程项目质量目标策划、决策和实现过程中
“应用免疫抑制药治疗原发疾病、导致二重感染”属于A:副作用 B:继发反应 C
()以间接的方式潜在地影响人格的形成,是人格赖以生成的物质基础。A.遗传
最容易引起再生障碍性贫血的药物是A.氯霉素 B.磺胺嘧啶 C.环磷酰胺 D
最新回复
(
0
)