2. 职称英语
  3. In April 1985, the management of the Coca-Cola Company announced its decision

In April 1985, the management of the Coca-Cola Company announced its decision

游客2023-10-08  59
问题    In April 1985, the management of the Coca-Cola Company announced its decision to change the flavor of the company’s flagship brand. This decision was made based on the fact that Pepsi consumer research discovered in blind taste tests that a majority of
选项 A、Consumers’ Loyalty to the Old Coke Brand
B、Competition between Coca-Cola and Pepsi
C、New Coke — A Lesson in Brand Loyalty
D、Always Coca-Cola
答案 C
解析 本文讲的主要内容就是可口可乐的一场品牌忠诚度测验战．因为和百事可乐的竞争，可口可乐公司撤下旧可乐，但是消费者竟相呼喊召回旧可乐，可口可乐公司也意识到自己的市场份额下降，于是采取措施引回旧可乐，结果销售量上升。所以，本问的最好标题就是C。
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