首页
登录
职称英语
Advertisement aims to increase people’s awareness and arouse interest. It tries
Advertisement aims to increase people’s awareness and arouse interest. It tries
游客
2023-10-04
77
管理
问题
Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However,if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking,advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. [br] Advertisements can increase demand______.
选项
A、all the time
B、in any circumstances
C、in a growing market
D、in a shrinking market
答案
C
解析
细节题。根据第三段第二句可知,在上升的市场中,广告可以促进需求,故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/3070021.html
相关试题推荐
DearSir/Madam,Inresponsetoyouradvertisementinyesterday’sTimeEducat
DearSir/Madam,Inresponsetoyouradvertisementinyesterday’sTimeEducat
Johnwasthankfulforthe(kind)______ofthesepeoplewhohelpedhimtofindhi
Thefollowingisanadvertisement.SecurityandPrivac
Thefollowingisanadvertisement.SecurityandPrivac
Thefollowingisanadvertisement.SecurityandPrivac
Thefollowingisanadvertisement.SecurityandPrivac
WhyisBrendansodifferentfromotheryoungpeopleofhisage?Becausehe_____
WhyisBrendansodifferentfromotheryoungpeopleofhisage?Becausehe_____
Whata(translate)______reallydoesisexpressingotherpeople’sexactideain
随机试题
AdSlogansHowmanytimeshaveyo
Aestheticthoughtofadistinctivelymodernartemergedduringthe18thcen
Doyouknowwhattheletterisabout?Itisaletterof______.[br]Whatis
在经济处于“流动性陷阱”时()A.货币需求的利率弹性很低 B.货币需求的利
上世纪末,散文创作空前繁荣。其中最火爆、最活跃的散文形式呈两极化发展:一方面是思
非交易性外汇敞口是由于银行资产与负债之间的()而产生的。A.利息波动 B
雄二醇口服几乎无效,临床常用雌二醇贴片。近年来,随着微粉化技术问世,市面上亦出现
某化工厂储料库发生火灾事故,造成3人死亡,6人重伤,直接经济损失6500万元。
(2018年真题)为保证场(厂)内机动车辆的使用安全,使用单位应定期对其进行检查
下列哪一项不是丙型肝炎的传染途径A.母婴传播 B.输血或血制品途径 C.粪-
最新回复
(
0
)