首页
登录
职称英语
Nike is one of the world’s best-known sports shoe and clothes companies. It
Nike is one of the world’s best-known sports shoe and clothes companies. It
游客
2023-09-29
57
管理
问题
Nike is one of the world’s best-known sports shoe and clothes companies. It earns over $1 billion a year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑) suits, and many other related products.
In spite of its success, Nike relies very much on famous people’s support to promote consumer sales. Over the past few years, Nike has made good use of one of the most popular names in sports history: Michael Jordan for Air Jordan basketball shoes and clothing.
In the first two years on the market, Nike sold 2 million pairs of Air Jordan’s; and sales from the shoes and clothing reached $100 million. Michael Jordan’s fee? $2.5 million over five years, a royalty(使用费) on all items sold, and a number of other benefits.
Nike’s promotion efforts for Air Jordan have been impressive. It decided to hire Michael Jordan after he starred for the gold-medal winning in 1984 U.S. Olympic basketball team. He has since become an exciting popular player in the National Basketball Association. The name Air Jordan came from the shoe’s ak-sole(充气鞋底) and Michael Jordan’s name. The original shoe was a high-top black and red model, designed to be both comfortable and fashionable. Magazine and television commercials, for which Nike has invested $5 million, have shown Jordan leaping and blocking shots. Enormous billboards(户外广告牌) of him in action also have appeared in major cities. McDonald’s and Coke(可口可乐) commercials displaying Jordan have enhanced his public image.
Nike received early publicity when the Chicago Bulls (his basketball team) refused to let Jordan wear the red and black shoes, since they did not match the team’s colors. After getting headlines everywhere, Nike supplied Jordan with shoes in the Bulls’ colors.
选项
A、Nike is an ad company
B、Nike is a famous basketball player
C、Nike has made use of Jordan to promote sales
D、Nike sold 2 million pairs of sports shoes to Michael Jordan
答案
C
解析
题干意为"文章主要想要告诉我们…"。该题为主旨题。由第二段可以看出耐克公司主要是依靠名人效应来促销,并且已经很好地利用迈克尔-乔丹的名字来生产篮球鞋和运动服,后面三段都是对这一主题展开叙述。
转载请注明原文地址:https://tihaiku.com/zcyy/3054780.html
相关试题推荐
ShellytoldmethatIneedn’t(wash)______clothesforher.wash没有人称和时态的变化,后面需要跟
Businessmemoisfrequentlyusedincompanies.Itiscalledanintra-company
Businessmemoisfrequentlyusedincompanies.Itiscalledanintra-company
______theterribleweather,we’dbetterputoffthesportsmeetinguntilnextwe
Businessmemoisfrequentlyusedincompanies.Itiscalledanintra-company
Businessmemoisfrequentlyusedincompanies.Itiscalledanintra-company
Wetookadvantageofitssportsfacilities______stayingatthehotel.A、although
Businessmemoisfrequentlyusedincompanies.Itiscalledanintra-company
Businessmemoisfrequentlyusedincompanies.Itiscalledanintra-company
Businessmemoisfrequentlyusedincompanies.Itiscalledanintra-company
随机试题
Astudyofmonkeyshasshownthat______A、monkeysarenotusuallyright-handed.B
[originaltext]M:Nicetoseeyou.I’vecomeforajobinterview.W:Oh,yes.H
WhenisThanksgivingDaycelebrated?[originaltext]ThanksgivingDayisalw
穿过三边孔的结构有()A.旋肱前动脉 B.旋肱后动脉 C.旋肩胛动脉 D.
共用题干 上官夫妇目前均刚过35岁,打算20年后即55岁时退休,估计夫妇俩退休
下列关于胃液分泌抑制性调节的叙述中,哪一项是错误的A.胃窦的PH≤2.0时,对胃
在填写印花税纳税申报表时,下列说法不正确的是()。A.在填写计税依据时,货
(2009年真题)下列关于税务机关行使税务检查权的表述中,符合税法规定的有(
如果计算机字长是8位,那么用补码表示最大有符号定点整数的范围是()。A.-1
下列关于抑制性突触后电位的叙述,正确的是A.是局部去极化电位 B.具有"全或无
最新回复
(
0
)