首页
登录
职称英语
Nike is one of the world’s best-known sports shoe and clothes companies. It e
Nike is one of the world’s best-known sports shoe and clothes companies. It e
游客
2023-09-26
41
管理
问题
Nike is one of the world’s best-known sports shoe and clothes companies. It earns over $1 billion a year. It markets running shoes, walking shoes, basketball shoes, jogging(慢跑)suits, and many other related products.
In spite of its success, Nike relies very much on famous people’s support to promote consumer sales. Over the past few years, Nike has made good use of one of the most popular names in sports history: Michael Jordan for Air Jordan basketball shoes and clothing.
In the first two years on the market, Nike sold 2 million pairs of Air Jordan’s; and sales from the shoes and clothing reached $100 million. Michael Jordan’s fee? $2.5 million over five years, a royalty(使用费)on all items sold, and a number of other benefits.
Nike’s promotion efforts for Air Jordan have been impressive. It decided to hire Michael Jordan after he starred for the gold-medal winning in 1984 U. S. Olympic basketball team. He has since become an exciting popular player in the National Basketball Association. The name Air Jordan came from the shoe’s air-sole(充气鞋底) and Michael Jordan’s name. The original shoe was a high-top black and red model, designed to be both comfortable and fashionable. Magazine and television commercials, for which Nike has invested $5 million, have shown Jordan leaping and blocking shots. Enormous billboards(户外广告牌)of him in action also have appeared in major cities. McDonald’s and coke(可乐)commercials displaying Jordan have enhanced his public image.
Nike received early publicity when the Chicago Bulls (his basketball team)refused to let Jordan wear the red and black shoes, since they did not match the team’s colors. After getting headlines everywhere, Nike supplied Jordan with shoes in the Bulls’ colors.
选项
A、Nike is an ad company
B、Nike is a famous basketball player
C、Nike has made use of Jordan to promote sales
D、Nike sold 2 million pairs of sports shoes to Michael Jordan
答案
C
解析
题干意为“文章主要想要告诉我们…”。该题为主旨题。由第二段可以看出耐克公司主要是依靠名人效应来促销,并且已经很好地利用迈克尔.乔丹的名字来生产篮球鞋和运动服,后面三段都是对这一主题展开叙述。
转载请注明原文地址:https://tihaiku.com/zcyy/3046881.html
相关试题推荐
Weather______,thesportsmeetwillbeheldasscheduled.A、permitsB、permitting
Ifallthepeopleagreeonthe(suggest)______plan,weshallholdthesportsm
Aprofessionalsportsmanissomeonewho______.[br]Tomodernpeople,sportsme
Aprofessionalsportsmanissomeonewho______.[br]Whydothecompaniespayth
Aprofessionalsportsmanissomeonewho______.[br]Famoussportsmenperhapsea
Aprofessionalsportsmanissomeonewho______.[br]Mostpeoplespendalotof
Thesportsmeeting______nextSaturday.A、istoholdB、isholdingC、holdsD、ist
______thesportsmeetingwill.beheldisnotknownyet.A、IfB、WhetherC、Weathe
[originaltext]M:Isn’titveryexpensivetobuytheseclothesinParis?W:Yes,
[originaltext]M:Isitstillraining?W:Isitraining?Lookatmyclothes--the
随机试题
ThedooroverthereneedsA、paintedB、paintingC、haspaintedD、paintB本题考查need的用
Itisnotcompatiblewiththeegalitarianidealthatthereshouldbesharpd
Thecelebritysaysincourtpapersshe"hasno________ofgivinganyauthorizatio
在进行以大空间为主的公共建筑设计中,下列不属于要抓住的主要方面的是()。A.
()isaprofessionalorganizationofindi
检验检测机构的技术负责人应具有()或同等能力,全面负责技术运作。A.中级及
根据经济订货批量的基本模型,下列各项中,可能导致经济订货批量提高的是( )。A
关于椎间盘的叙述,下列哪项是正确的( )A.由透明软骨组成 B.由多
绝对高程是地面点到()的铅垂距离。A:坐标原点B:大地水准面C:任意水准面
处置金融资产时,下列会计处理方法不正确的有()。A.处置其他债权投资时,原
最新回复
(
0
)