首页
登录
职称英语
What is marketing? Or put it in another way, what does the term " marketing"
What is marketing? Or put it in another way, what does the term " marketing"
游客
2023-09-18
14
管理
问题
What is marketing? Or put it in another way, what does the term " marketing" mean? Many people think of it simply as the process of selling and advertising. But selling and advertising are only two functions of marketing. In fact, marketing, more than any other business functions, deals with customers. So perhaps the simplest definition is this one: finding customers, keeping those customers happy and making money out of the process!
It’s important for the managers in a company to understand what their customers want if they are going to create effective marketing strategies, so there are various ways of doing this. One way at supermarket, for example, is to interview customers while they’re doing their shopping. They can be asked about their
buying preferences
and then the results of the survey can be analyzed. This provides reliable feedback on which to base future marketing strategies. Another strategy employed at some well-known theme parks such as Disneyland is for top managers to spend at least one day in their career, touring the park dressed as Mickey Mouse or some other cartoon characters. This provides them with the perfect opportunity to survey the scene and watch the customers without being noticed. [br] Which of the following statement is NOT mentioned in the text?
选项
A、Company managers cannot create the most suitable marketing strategies without considering the customers’ needs.
B、Customers in the supermarket can provide useful information for the managers to create effective marketing strategies.
C、Company managers in the theme parks can create appropriate marketing strategies without asking the customers. .
D、Company managers should spend a day in the store, pretending they were customers, to look for the information they want.
答案
D
解析
细节理解题。A项对应文中第二段第一句。B项对应文中第二段谈论超市顾客的内容。C项对应文中第二段倒数第一、二句。故选D项。
转载请注明原文地址:https://tihaiku.com/zcyy/3025325.html
相关试题推荐
Allofuscommunicatewithoneanotherverbally(口头的)aswellasnon-verbally.
A—InternationalLogisticsB—DistributionChannelsC—GlobalMarketingD—ExcessCa
A—InternationalLogisticsB—DistributionChannelsC—GlobalMarketingD—ExcessCa
A—InternationalLogisticsB—DistributionChannelsC—GlobalMarketingD—ExcessCa
Iftheirmarketingteam(success)______,theywillincreasetheirprofitsby20p
Themarketingmanagerhaslittleconfidenceintalkingtheboardofdirectorsou
Insomepartsofthiscity,missingabusmeans(wait)______foranotherhour.wait
Theproposal_____,we’llhavetomakeanotherdecisionaboutwhentostartthep
Thiscompanyhastwobranches:oneinParisand_____inNewYork.A、anotherB、on
LearninghowtousetheInterneteffectivelyasamarketingtoolmeansthatyou
随机试题
[originaltext]M:I’mhavingahardtimetrainingmydog.W:Butitwon’thelpi
广义的课程指学校教育中对实现教育目的发生作用的一切( )活动。
钻研教材包括钻研()。A.教学大纲 B.教科书 C.相关的本专业专著 D
项目基本特点中,"项目的临时性"含义是指哪一项()A.项目的工期短 B.每个
无机结合料稳定类基层质量检验时,需检测()。A.立方体抗压强度 B.无侧限抗压
不属于建筑工程专业注册建造师执业工程范围的是()工程。A、防腐 B、爆破 C
清热药的主要药理作用不包括A.发汗 B.解热 C.抗炎 D.抗毒素 E.
八纲辨证的概念与内容,实际形成于A.秦汉 B.隋唐 C.明代 D.清代
群众对于某地贪官被判处重罪表示:贪官枉法重判,罪有应得。群众的这一观点,反映的是
根据《水下文物保护管理条例》,下列文物中,属于国家所有的水下文物的是()。A.遗
最新回复
(
0
)