首页
登录
职称英语
With increasing prosperity, Western European youth is having a fling that is
With increasing prosperity, Western European youth is having a fling that is
游客
2023-09-13
20
管理
问题
With increasing prosperity, Western European youth is having a fling that is creating distinctive consumer and cultural patterns. The result has been the increasing emergence in Europe of that phenomenon well known in America as the "youth market". This is a market in which enterprising businesses cater to the demands of teenagers and older youths in all their rock mania and pop-art forms.
In Western Europe, the youth market may appropriately be said to be in its infancy. In some countries such as Britain, West Germany and France, it is more advanced than in others. Characteristics of the evolving European youth market indicate dissimilarities as well as similarities to the American youth market.
The market’s basis is essentially the same more spending power and freedom to use in the hands of teenagers and older youth. Young consumers also make up an increasingly high proportion of the population. As in the United States, youthful tastes in Europe extend over a similar range of products records and record players, transistor radios, leather jackets and "way out" extravagantly-styled clothing, cosmetics and soft drinks. Generally it is now difficult to tell in which direction trans-Atlantic teenage influences are flowing. Also, a pattern of conformity dominates European youth as in this country, though in Britain the object is to wear clothes that "make the wearer stand out" but also make him "in", such as tight trousers and precisely-tailored jackets.
Worship and emulation of "idols" in the entertainment field, especially the pop singers and other performers are pervasive. There is also the same exuberance and unpredictability in sudden fad switches. In Paris, buyers of stores catering to the youth market carefully watch what dress is being worn by a popular television teenage singer to be ready for a sudden demand for copies. In Stockholm other followers of teenage fads call the youth market "attractive but irrational".
The most obvious difference between the youth market in Europe and that in the United States is in size. In terms of volume and variety of sales, the market in Europe is only a shadow of its American counterpart, but it is a growing shadow.
But there are also these important dissimilarities generally with American youth market: In the European youth market, unlike that of the United States, it is the working youth who provides the bulk of purchasing power.
On the average, the school-finishing age still tends to be 14 years. This is the maximum age to which compulsory education extends, and with Europe’s industrial manpower shortage, thousands of teenage youths may soon attain incomes equal in many cases to that of their fathers. Working youth, consequently, are the big spenders in the European youth market, but they also have less leisure than those staying on at school, who in mm have less buying power [br] Which of the following is NOT the similarity between the youth markets of Europe and America?
选项
A、Youthful products are very popular.
B、The youngsters go after diversities.
C、The youngsters pursue clothing of bizarre and peculiar style.
D、Worship to the stars influences the young consumers greatly.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3009904.html
相关试题推荐
TheearlyEuropeansettlementisalongoneofourwell-knownrivers--which【B
TheearlyEuropeansettlementisalongoneofourwell-knownrivers--which【B
TheearlyEuropeansettlementisalongoneofourwell-knownrivers--which【B
TheearlyEuropeansettlementisalongoneofourwell-knownrivers--which【B
TheearlyEuropeansettlementisalongoneofourwell-knownrivers--which【B
TheearlyEuropeansettlementisalongoneofourwell-knownrivers--which【B
[originaltext]M:Excuseme.I’mhavingtroublehearinginthebackoftheroom.
[originaltext]M:Excuseme.I’mhavingtroublehearinginthebackoftheroom.
[originaltext]M:Excuseme.I’mhavingtroublehearinginthebackoftheroom.
[originaltext]IfthepopulationoftheEarthgoesonincreasingatitspres
随机试题
[originaltext]M:It’sabeautifulwatch.ThestyleissofashionablethatIguess
[originaltext]M:I’dliketocheckin,please.W:Awfullysorry,sir.Thereare
[originaltext]Readingtooneselfisamodernactivitywhichwasalmostunkn
某地区A、B两个中心城市有关数据如下表所示,试计算两市间的运输联系强度Hab(
宣传栏的使用要定期更换,一般1~3个月要进行一次更新。黑板报、没有玻璃橱窗的宣传
优化资产负债品种结构的原则是要发展高风险、高收益的业务。()
氨基糖苷类抗生素的主要不良反应是A.第八对脑神经损害 B.肌痉挛 C.肝脏损
关于基金交易业务控制,下列说法错误的是()。A.基金经理可以直接向交易员下达投
从四个图中选出唯一的一项,填入问号处,使其呈现一定的规律性: A.如上图所示
我国正在推行的人民币货币市场基准利率指标体系是()。 A.伦敦银行同业拆放利
最新回复
(
0
)