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[originaltext]W: Morning, Mr. Park.M: Come here, Miss Li, I have something to
[originaltext]W: Morning, Mr. Park.M: Come here, Miss Li, I have something to
游客
2023-09-13
18
管理
问题
W: Morning, Mr. Park.
M: Come here, Miss Li, I have something to talk to you.
W: What’s the problem, Mr. Park?
M: We need to define a new strategy which must be flexible enough to take account of changing market conditions.
W: I agree. Our main objective must be to gain market share, and to do this we must reduce prices.
M: So you are sure that if we reduce prices, our market share will increase?
W: Yes, I’m sure.
M: That might be true. But if we reduce our prices, our margins will be lower and that will cut our profits.
W: In short term it is right. But we can slowly increase our production and as the production is increased, we may cut unit cost.
M: That’s really a log-term prospect. But I believe higher profitability is our objective. The better the products, the higher the price, and the higher price will enhance higher profits.
W: The market is already very competitive. And if we raise our prices, whatever the quality, sales will drop rapidly.
M: Then shall we look at it from the other viewpoint--manufacturing. Well, if we can reduce cost in manufacturing that must put us in a strong position to adapt to the market. The only way for us is to sub-contract more of the production.
W: That will mean job losses if we do that.
M: That’s true. But the jobs that remain will be more secure.
W: It sounds reasonable. Maybe we can try this way.
M: That’s the best we can do, don’t you agree?
选项
A、The margins will be lower and the profit will be cut.
B、Sales will drop rapidly,
C、The profitability will be higher.
D、The product will be better in quality.
答案
A
解析
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