首页
登录
职称英语
High street shops use a variety of means to attract shoppers, such as striki
High street shops use a variety of means to attract shoppers, such as striki
游客
2023-09-12
47
管理
问题
High street shops use a variety of means to attract shoppers, such as striking window displays, huge red "Sale" signs and special promotions.
Online retailers also employ similar techniques to attract people to their websites and to make a purchase. "In the Internet boom years, online retailers competed on prices, but today you pay the same price online as offline. Any difference is made up by the delivery charge," says Gavin George, a partner at Itim Group, a consultancy.
Today’s online retailers are using e-mail marketing, personalization technology, smart search engines and multimedia in an effort to increase transactions and sales.
Some online retailers are using targeted e-mail services to encourage customers to visit their sites. The travel and leisure retailer Lastminute.com, for example, sends more than 2 million e-mails to customers every week. The content of the e-mail is tailored to fit the recipient’s age, lifestyle and other factors.
Carl Lyons, head of marketing at Lastminute. com UK, says: "E-mail is a different medium with its own culture, so you have to know how to use it properly if it’s going to be effective. What you’re trying to do is to convert lookers into bookers."
My Points is an incentive scheme for online shoppers, which gives them points for reading e-mails, visiting sites and making purchases. The acquired points can be redeemed for a variety of goods and services. In the US, there are more than 10 million MyPoints registered users. The service is free to join and subscribers complete an online profile that produces 400 data points about them.
My Points does not pass on personal information (such as names and addresses) to third parties, but companies can use the customer profiles in targeted e-mail campaigns, which MyPoints manages. "Consumers expect to be rewarded for doing business with you. It’s no longer a novelty to shop online," says David Brosse, marketing director of MyPoints Europe.
Finding your way around an online store can be difficult because many product search engines are not smart, says Nick Bidmead, chief operating officer of NCorp, a technology company: "Some search engines are too precise so you get no results. Others are too broad and so you end up with lots of results, most of which are irrelevant to your needs. What you want is the online equivalent of the shopkeeper who can find the product you want or suggest an alternative." [br] The online retailers used to win over traditional retailers by offering ______.
选项
A、lower prices
B、free delivery charge
C、special sales
D、striking window displays
答案
A
解析
细节推理题。依据第二段第2句话“In the Internet boom years,online retailers competed on prices,but today you pay the same price online as offline.”可推断出网上零售商的价格原先要比传统的零售商低。因此,A项符合句意,是正确答案。B项内容同该段第3句话意思不符;C项内容文中未提及;D项内容为传统零售商的营销手段。
转载请注明原文地址:https://tihaiku.com/zcyy/3008757.html
相关试题推荐
Americansareproudoftheirvarietyandindividuality,yetthey10veandres
Forwelloveracentury,onestreetinNewYorkCityhasbeenknownforthe
【S1】[br]【S5】A、consumedB、conductedC、engagedD、attractedA词义辨析题。四个选项中consume意为
[originaltext]Manylargecitiesareanythingbutbeautiful.Streetsarelit
[originaltext]Italy’scapitalRomeisafamoustouristattraction,butther
[originaltext]Italy’scapitalRomeisafamoustouristattraction,butther
ThehomeserviceindustryinBeijingisexpectedtobecomemoreattractiveb
ThehomeserviceindustryinBeijingisexpectedtobecomemoreattractiveb
Themoststrikingdifferencebetweenhomelifeanddormitorylifeis___________
Themoststrikingsinglefactaboutchimpanzeesisflexibilityof
随机试题
Managementjargoncanalienatestaffandleavebosseslookinguntrustworthy
Manycountrieshaveaholidaytocelebrateworkers’rightsonoraroundMay
数字出版产品采用的( ),可以让消费者十分方便地找到与某个主题相关的更多内容。
职位特征方法运用于职位设计时,赋予员工在质量达不到要求时停止生产的权力属于(
下列工质中Pr数最小的是()。A.空气 B.水 C.变压器油 D.水银
甲公司为上市公司,其2021年度的基本每股收益为0.43元/股。甲公司2021年
清代宫廷菜主要是在()三种各具特色的风味菜的基础上发展而来的A.山东风味 B.
19世纪在欧洲兴起了_____________、____________和社
在我国,农村信用社属于( )。 A.互助性金融机构 B.银行业金融机构
关于钢结构高强度螺栓安装的说法,正确的有()。A.应从刚度大的部位向不受约
最新回复
(
0
)