首页
登录
职称英语
One of the odd things about some business oranizations is that they spend so
One of the odd things about some business oranizations is that they spend so
游客
2023-09-11
43
管理
问题
One of the odd things about some business oranizations is that they spend so much money to lure (吸引) new customers and spend so little to keep them after they’ve been landed. It just doesn’t make sense. Taking customers for granted is routine in some larger organizations, where mere bigness generates an attitude of indifference.
Loyal customers are an organization’s only protection against bankruptcy, and losing them because of neglect or indifference is downright sinful (可耻的). Not only do satisfied customers continue to fatten the till (钱袋), they often encourage others to buy. This is advertising that doesn’t cost a penny. And although there are always problems in giving good service to customers, maintaining their patronage (光顾) isn’t all that difficult. It’s matter of attitude, of believing that everyone who buys from you is entitled to the best treatment you can deliver. Plus giving just a little more than you have to.
We said there are always problems in giving good service to customers. The reason, of course, is that no organization is perfect, and there’s many a slip: unreasonable delays in filling orders, shipping the wrong merchandise, failing to answer letters promptly, and so on.
Sometimes these errors or failures can’t be helped. For example, if you can’t get parts because of material shortages or a transportation strike, customers may be denied the goods they’ve ordered. And not infrequently the customer is to blame—for example. Failing to clearly identify the article or service required.
Yet no matter who is at fault customers whom you value highly should generally be given the benefit of any doubt. Note that we said "customers whom you value hightly." The old saw (格言) that all customers should be treated alike is a myth. Customers who repeatedly place large orders and pay for them will naturally get more attention than those who buy infrequently and have to be badgered (纠缠) to pay what they owe. However, you have to make the assumption that all customers are good unless proved otherwise. [br] The main idea of the passage is best expressed by which of the following?
选项
A、Business organizations should not spend so much money to attract new customers.
B、Maintaining customers’ patronage is the most important to business organizations.
C、Customers are kings.
D、Organizations should pay more attention to the benefit of their customers.
答案
B
解析
综合全文内容作者以维护消费者利益对商业企业的重要性贯穿全文。围绕这条主线分别从企业和消费者两个角度对保障消费者利益过程中遇到问题加以分析。故应选B。
转载请注明原文地址:https://tihaiku.com/zcyy/3004122.html
相关试题推荐
Wantproductivityandsuccessinthebusinessworld?Orareyouseekingtob
Wantproductivityandsuccessinthebusinessworld?Orareyouseekingtob
Wantproductivityandsuccessinthebusinessworld?Orareyouseekingtob
Wantproductivityandsuccessinthebusinessworld?Orareyouseekingtob
Wantproductivityandsuccessinthebusinessworld?Orareyouseekingtob
Wantproductivityandsuccessinthebusinessworld?Orareyouseekingtob
Successfulbusinesstendstocontinueimplementingtheideasthatmadethem
Successfulbusinesstendstocontinueimplementingtheideasthatmadethem
[originaltext]Everypersonusesitsownspecialwordstodescribethingsan
[originaltext]Everypersonusesitsownspecialwordstodescribethingsan
随机试题
Agroupofspermwhalesappeartohavetakeninadeformedbottlenosedolphi
Ihopeyou______allthematerialbeforeyoumakethefinaldecision.A、willhav
下列物质中不能由金属单质与非金属单质直接反应制得的是( )A.FeS B.C
下列工程项目中,属于Ⅱ级复杂程度的建筑是( )。A.高度大于50m的公共建筑工
患者男,27岁,一周前无诱因发热,体温39.8℃,呈弛张热伴右侧胸痛,自服退热药
我国是个多山的国家,泥石流灾害频发。随着山区经济发展,人们对泥石流减灾提出了更高
能够从上述资料中推出的是:A.2016年1季度,4类在线视频业务收入均环
某机构是以服务青少年为主的非营利组织,设有多个部门,现有全职员工205人,每年政
甲公司是一家生产商,公司适用的所得税税率为25%,相关资料如下。 资料一
关于合同价款与合同类型,下列说法中正确的是()。A.招标文件与投标文件不一致的
最新回复
(
0
)