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The Seattle Times Company is one newspaper firm that has recognized the need
The Seattle Times Company is one newspaper firm that has recognized the need
游客
2023-09-11
41
管理
问题
The Seattle Times Company is one newspaper firm that has recognized the need for
change and done something about it. In the newspaper industry, papers must reflect the
diversity of the communities to which they provide information. It must reflect that 【S1】______
diversity with their news coverage or risk losing their readers’ interest and their
advertisers’ support. Operating within Seattle, which has 20 percents racial minorities,【S2】______
the paper has put into place policies and procedures for hiring and maintain a diverse 【S3】______
workforce. The underlying reason for the change is that for information to be fair,
appropriate, and subjective, it should be reported by the same kind of population that 【S4】______
reads it. A diversity committee composed of reporters, editors, and photographers meets 【S5】______
regularly to value the Seattle Times’ content and to educate the rest of the newsroom staff
about diversity issues. In an addition, the paper instituted a content audit(审查) that 【S6】______
evaluates the frequency and manner of representation of woman and people of color in 【S7】______
photographs. Early audits showed that minorities were pictured far too infrequently and
were pictured with a disproportionate number of negative articles.The audit results from【S8】______
improvement in the frequency of majority representation and their portrayal in neutral or【S8】______
positive situations. And, with a result,the Seattle Times has improved as a newspaper. 【S10】______
The diversity training and content audits helped the Seattle Times Company to win the
Personnel Journal Optimas Award for excellence in managing change. [br] 【S9】
选项
答案
majority→minority
解析
文中讲到内容审查发现少数民族在报上出现的图片太少,且反面陈述较多。因此,审查改进的是少数民族而非主导民族出现的频率,故应将majority改为minority。
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