首页
登录
职称英语
[originaltext] Going online is a favorite recreation for millions of American
[originaltext] Going online is a favorite recreation for millions of American
游客
2023-09-10
75
管理
问题
Going online is a favorite recreation for millions of American children. The Internet both entertains mid educates children, however, there are some possible negative consequences for children who access kid-based websites. Advertising on kid-based websites has become both a rapidly growing mariner for consumer companies and a concern for parents. With a click on an icon, children can link to advertisers and be granted tremendous spending power. Children are an important target group for consumer companies. Children under age 12 spent $14 billion, teenagers another $67 billion, and together they influenced $160 billion of their parents’ incomes.
Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser.
In return, many advertisers argue that we underestimate the levels of media awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, as marketers, we should be explicit about our purpose when advertising to children on the Internet.
选项
A、Advertising to children must stop.
B、A liberal view in advertising is unprincipled.
C、Advertising to children must have a clear purpose.
D、Children must be treated differently when advertising.
答案
D
解析
该题问“在作者看来,广告商人应该注毒些什么?”如文最后一段“However, as marketers, we should be explicit about our purpose when advertising to children on the Internet.”也就是说广告若是针对网上的儿童群体,应该清楚地说明其目的,这与对待其他群体是有区别的。因此,D项“广告时对儿童群体应作区别对待”是正确的答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3002631.html
相关试题推荐
[originaltext]I’llstillbeworking.Butthingswillbedifferent.Withany
[originaltext]Youshouldnotfearspidersbecauseoftheirpoison.Ofallt
[originaltext]WritChamberlainisretirednow,butheusedtobeafamousb
[originaltext]WritChamberlainisretirednow,butheusedtobeafamousb
[originaltext]WritChamberlainisretirednow,butheusedtobeafamousb
[originaltext]M:Hello.W:Hello,Sam.ThisisPaulaHandson.Sorrytobothery
[originaltext]M:Hello.W:Hello,Sam.ThisisPaulaHandson.Sorrytobothery
[originaltext]M:Ihaven’thadmuchexerciselately.Myonlyrecreationhasbe
[originaltext]M:Ihaven’thadmuchexerciselately.Myonlyrecreationhasbe
[originaltext]M:Ihaven’thadmuchexerciselately.Myonlyrecreationhasbe
随机试题
[originaltext]Wehavemettheenemy,andheisours.Weboughthimatapet
MyhusbandChristopherwasonceafinancialplanner.Eventhoughhecouldn’t
按结构分,二极管的分类包括()。A.点接触型 B.面接触型 C.平面接触型
依据JTGF80/1-2017,在检查项目合格判定时,交通安全设施关键项目的合格
f(x)在xo处可导是f(x)在点xo处可微的( ).A.充分条件 B.必要
栽植一般草坪、花卉等的土壤有效土层厚度宜( )。A.大于或等于15cm B.
客户的经常性支出包括()。A:住房贷款按揭偿还 B:为起诉某一侵权人而支付的律
N?B?史密斯提出的阅读理解的水平包括( )A.字面的理解 B.解释水平的理
某一区域220kV电网,系统最高运行电压为242kV,其220kV变电所中无间隙
32岁女性,G4P0,孕36周,右枕前位,无原因无痛性阴道出血3天,流血量约40
最新回复
(
0
)