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  3. "The Google brand has taken on a life of its own," concedes Jim Lanzone, the

"The Google brand has taken on a life of its own," concedes Jim Lanzone, the

游客2023-09-10  35
问题    "The Google brand has taken on a life of its own," concedes Jim Lanzone, the boss of Ask. com, the fourth-largest but fastest-growing search engine, and this simultaneously frustrates and delights him. It frustrates him bemuse people say they "Google" things even when they go to Ask or other engines to search the web; bemuse Google is considered, for no good reason (in his opinion), "the safe choice under pressure"; and bemuse many people "don’t seem to want choice" and stick to Google out of mere inertia.
    But it delights him, because Google, having made many enemies, must now fight many battles; and because Google, perhaps out of hubris, appears to be getting distracted. This month, for instance, Google unveiled a free online spreadsheet program, which, like many Google products, has little to do with web search and is meant to needle Microsoft, the world’s largest software company, which has a near-monopoly on spreadsheets through Excel. Google, in other words, has impressive momentum, says Mr. Lanzone, but a good martial-artist can use his opponent’s momentum to overcome him, so "we’re using search aikido."
   Yahoo!, the largest internet portal with about 400m users (of its e-mail, instant-messaging, music and other products), has come up with a strategy to differentiate its own search engine. Yahoo! has been at this game for only two years, but now has hundreds of engineers working on it. In contrast to the quasi-religious faith that Google places in its mathematical algorithms, says Eckart Walther, one of Yahoo!’s search bosses, Yahoo! is "about combining the best of people with the best of technology".
    Ask is taking a different tack. It has come up with Expert Rank, an algorithm that also ranks web pages by incoming links and links by theme. So instead of using a web page’s overall popularity to calculate its ranking, it finds the pages that are most popular among experts on a particular subject, a method that often returns better results than Google’s. Ask also uses these thematic clusters to suggest the best ways to narrow or expand a search, a feature called "zoom" that is very popular. Chris Sherman of Search Engine Watch thinks that Ask is as good as Google for general web search — but better than Genie for finding online maps and images.
    As for Microsoft, it has identified Google as a mortal threat to its business and has launched an all-out effort to catch up in online services in general, and in search in particular. Last winter, it tried to buy itself market share by negotiating with AOL for a merger — or at least an agreement under which AOL would switch from Google’s search technology to MSN’s; but Google pre-empted Microsoft and itself took a defensive stake in AOL. Microsoft has also hired former rivals who are well respected in the industry.  [br] Which of the statement is NOT true about Expert Rank?
选项 A、It searches information prevailing in experts on particular topics.
B、It even outdoes Google.
C、Ranking is seldom counted by the page’s popularity.
D、Relevant information can be effectively and efficiently sought.
答案 C
解析 此题属细节题，问“关于Expert Rank的信息哪项不对”。短文在第四段中提到了“So instead of using a web page’s overall popularity to calculate its ranking, ...”，即Ask公司推出的Expert Rank所采用的搜索技术，不同于用网页的流行度来计算该网页在搜索中的排名。也就是说用网页的流行度来计算其在搜索中的排名是一种通用的搜索技术，因此C项“排名很少是由网页流行度算来的”是错误的，是本题答案。
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