首页
登录
职称英语
Fast food, a mainstay of American eating for decades, may have reached a pla
Fast food, a mainstay of American eating for decades, may have reached a pla
游客
2023-09-10
76
管理
问题
Fast food, a mainstay of American eating for decades, may have reached a plateau in the United States as the maturing baby-boom generation looks for a more varied menu. Fast foxed still represents a $102 billion a year industry, but growth has turned sluggish recently amid tough competition from retail food stores and a more affluent population willing to try new things and spend more, analysts say. Signs of trouble in fast food include price-cutting by industry leaders, including efforts by McDonald’s to attract customers with a 55 cent hamburger, and major players pulling out or selling. O’Pepsico, for example, is selling its fast-food restaurant division that includes Taco Bell, Pizza Hut and KFC.
"It’s becoming harder and harder for these firms to grow," said Jim Brown, a professor of marketing at Virginia Tech University. "I think in the United States fast food has reached a saturation (饱和) point because of the number of competitors and the number of outlets."
Fast-food restaurant revenues grew 2.5 per cent in 1996, according to industry figures, the slowest since the recession of 1991. That is a far cry from (大不相同于) the levels of the 1970s and 1980s. According to the Food Marketing Institute, consumers are using supermarkets for 21 per cent of take-home food, nearly double the level of a year ago. While fast-food restaurants still lead, their share slipped significantly, from 48 per cent in 1996 to 41 per cent in 1997.
"Consumers have never been more demanding than they are today," said Michael Sansolo, senior vice president of the Supermarket Trade Group. "They are pressed for time. Money is still an issue... but their tastes are increasingly diverse — whether it’s gourmet foods, ethnic foods or organic offerings."
Meanwhile, the aging of the baby-boom population — and the growth in the number of so-called "empty nesters" with grown children — has meant a surge in the number of people willing to spend more for upscale items. This generation "will have the luxury of being more discriminating" as their children leave home, notes Harry Balzer, vice president of the Chicago-based NPD consulting group. Balzer said some 18 million baby boomers will become empty-nesters in the next 10 years, leaving them with more disposable income to spend on dining out. "Fast and cheap will still be driving factors... but our definitions of fast and cheap may be changing."
Various reports suggest industry leader McDonald’s is straggling, losing market share with lower same-store sales while cutting back the number of new outlets in the United States, partly due to pressure from franchisers who don’t want to be squeezed. The company replaced the head of its 12,000 US restaurant chain last October amid a slump in US market share. [br] What is NOT true about baby-boom generation?
选项
A、They seek a variety of food.
B、They have crane of age.
C、They will spend more money on food.
D、They tend to have luxurious food.
答案
D
解析
本题考查“并于生育高峰期那代人的细节,问哪一项不正确”。短文在第五段中提到“This generation ’will have the luxury of being more discriminating’ as their children leave home, notes Harry Balzer, vice president of the Chicago-based NPD consulting group.”也就是说孩子们都已长大,这给他们的父母提供了难得的机会,可以随心挑选食品。通过上下文可知,这里的luxury指机会难得,并不是说这些父母都倾向于吃奢侈的食物,因而D错误。
转载请注明原文地址:https://tihaiku.com/zcyy/3001741.html
相关试题推荐
[originaltext]W:Inthesecoupleofrooms,wehavepostwarAmericanpaintingsd
Thephrase"Americandream"generallyreferstothehopesonehasforhisow
Thephrase"Americandream"generallyreferstothehopesonehasforhisow
Thephrase"Americandream"generallyreferstothehopesonehasforhisow
Thephrase"Americandream"generallyreferstothehopesonehasforhisow
Thephrase"Americandream"generallyreferstothehopesonehasforhisow
[originaltext]TheaverageAmericanwillmove13timesinhislifetimeandm
[originaltext]TheaverageAmericanwillmove13timesinhislifetimeandm
[originaltext]TheaverageAmericanwillmove13timesinhislifetimeandm
Patientswithnighteatingsyndromeoftenwakeupmultipletimesduringthe.nig
随机试题
【B1】[br]【B4】as→like本题考查词语搭配。这里指的是看起来“像……一样(大)”的意思,因此应该用like。
[originaltext](22)Mr.Stevensonwastheownerofageneralappliancestore.
办公室、休息室等不得设置在甲、乙类厂房内,必须设置时只能与耐火等级不低于二级的厂
患者不会出现下列哪项检查异常() A.尿钠<20mm01/L B.血肌酐
控烟策略分为立法、()及信息传播和组织全国范围的控烟项目三大类。A.行为
9个月男孩。6天来发热、咳嗽。2天来喘憋加重,1天来嗜睡,抽搐2次急诊。体温38
下列有关毒性噬菌体的描述,正确的是A.感染细菌后不增殖的噬菌体 B.能与细菌基
乳腺炎脓肿形成后,正确的处理是A.必须有波动时再切开引流 B.乳晕下脓肿应做轮
老李半年前把孩子从农村转到城里读小学,为了能支付孩子的学习和养家费用,老李白天在
资料:Nativeads-oradsthattakeonthe
最新回复
(
0
)