首页
登录
职称英语
In the first year or so of Web business, most of the action has revolved aro
In the first year or so of Web business, most of the action has revolved aro
游客
2023-09-10
40
管理
问题
In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because businesspeople typically know what product they’re looking for.
However, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners.
Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activltie8 have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to customers, transmitting marketing messages directly to targeted customers. Most notably, the Point cast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Inline culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades.
But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon: com and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge. [br] We learn from the last paragraph that ______.
选项
A、pushing information on the Web is essential to Internet commerce
B、interactivity, hospitality and security are important to marketing
C、leading companies began to take the online plunge decades ago
D、setting up shops in silicon is independent of the cost of computing power
答案
B
解析
细节题。由最后一段第二句可知网络销售获得成功的一些公司都使用了恰当的产品,加上适当的互动、热情和安全,由此来吸引顾客的。因此,正确答案为B项。
转载请注明原文地址:https://tihaiku.com/zcyy/3000888.html
相关试题推荐
Culturalnormssocompletelysurroundpeople,sopermeatethoughtandaction
Culturalnormssocompletelysurroundpeople,sopermeatethoughtandaction
Moreandmore,theoperationofourbusiness,governments,andfinancialins
Moreandmore,theoperationofourbusiness,governments,andfinancialins
Moreandmore,theoperationofourbusiness,governments,andfinancialins
AclassactionlawsuithasbeenfiledagainstaprominentTorontodoctorby
AclassactionlawsuithasbeenfiledagainstaprominentTorontodoctorby
AclassactionlawsuithasbeenfiledagainstaprominentTorontodoctorby
Despiterecentcourtactions,timemayproveAmericaandtobaccotobeinsep
Despiterecentcourtactions,timemayproveAmericaandtobaccotobeinsep
随机试题
Whathappenedlastnight?[br][originaltext]Iknewtheywantedtodrinkmeund
Myhairdryer’sstoppedworking—Ithinkthe______hasblown.A、plugB、fuseC、wire
[originaltext]Peopleallovertheworldtodayarebeginningtohearandlear
Youmayknowthefeeling.It’sthelateafternoon,andyoustillhaven’t
高等学校的基本职能主要有:()、发展科学、()。
一般根据搜索引擎采集与加工信息的机制,将其分为目录式搜索引擎和()搜索引擎两大
”利用旧形式“和”旧瓶装新酒“的讨论发生在()A.”五四“文学革命时期 B.左
在测量过程中,多次测量同一个量时,测量误差的绝对值和符号按某一确定规律变化的误差
商业银行按照约定条件向投资者保证本金支付,本金以外的投资风险由投资者承担,并依据
(2017年真题)根据企业所期望的技术竞争地位,企业技术创新战略可分为()
最新回复
(
0
)