首页
登录
职称英语
The most important step in developing an effective campaign, and the step w
The most important step in developing an effective campaign, and the step w
游客
2023-09-08
73
管理
问题
The most important step in developing an effective campaign, and the step which must come before all others, is to define the objectives of the campaign with greatest possible clarity. Does the company wish to attract new investors? Does it seek to acquire a company abroad? Is a new product to be introduced?
Are new government regulations threatening the company’s profitability? Only after the fundamental needs of a corporation have been established can the basic objective for a corporate program be isolated; without such a clearly defined objective the campaign will have little effect.
Note that we have spoken of "an objective," not a set of objectives. One cannot create at favorable climate among the financial community, emphasize one’s concern for the environment, seek to attract new employees by the creation of a progressive image, give direct support to sales staff, and emphasize social responsibility, all in a single campaign. A scattering of diverse messages will confuse the reader and in the end he will absorb nothing.
After the prime reason for investment in the campaign has been decided upon, the second step is to collect all the information that one wishes to convey to the selected audiences. Since there is only objective for the campaign, one assumes that the audience has already been clearly identified during the selection of the objective.
The third step involves the selection of the best possible media to be used in the campaign. It is alarming how many advertising experts first create the campaign and then select the media. The print media are quite distinct from such media as radio and television in their advertising capabilities. Even within the print media there are critical differences in style and approach which must be noted by anyone designing an advertisement for printing in a newspaper as opposed to a magazine. Magazine advertising in turn is not one unified field, for there are many different types of magazines and journals directed to entirely different audiences.
The fourth and last step is to find a suitable creative approach. If the objective is to develop a receptive climate among the financial community, for example, it would be a mistake to work with too much illustration and too few detailed data, too many clever words and too few facts and figures. In a campaign aimed at fixing in the consciousness of the general public an image of the company as a progressive and innovative leader in its field, on the other hand, it might be appropriate to emphasize dramatic illustrations and not take the chance of boring the audience with facts. [br] What does the author imply by saying "too much illustration and too few detailed data" (Para. 6)?
选项
A、Explain too much with no figures and facts.
B、Emphasize the details without illustration.
C、Explain nothing about the objectives.
D、Illustrate too few detailed data.
答案
A
解析
推理判断题。文章第六段中的too many clever words(≈illustration)and too few facts and figures(data)解释了“too much illustration and too few facts and figures”的意思,即解释太多,而没有足够的数据和统计数字。要推断这个答案要对照后面的句子,往往后面的句子就是对这个词汇或短语的再次解释。
转载请注明原文地址:https://tihaiku.com/zcyy/2996021.html
相关试题推荐
[originaltext]About25millionchildrenindevelopingcountrieshavenohom
[originaltext]About25millionchildrenindevelopingcountrieshavenohom
[originaltext]Yogabecomesverypopularnowadays,butitisimportantthat
[originaltext]Oneimportantthingaboutartmovementsisthattheirpopula
[originaltext]Oneimportantthingaboutartmovementsisthattheirpopula
[originaltext]About25millionchildrenindevelopingcountrieshavenoho
[originaltext]About25millionchildrenindevelopingcountrieshavenoho
[originaltext]About25millionchildrenindevelopingcountrieshavenoho
Wildducksandothermigratory(迁移的)birdscouldbeimportantcarriersofdea
Wildducksandothermigratory(迁移的)birdscouldbeimportantcarriersofdea
随机试题
Completethesentencesbelow.WriteONEWORDAND/ORANUMBERforeachanswer.Mo
EachdayofEarthWeek,forexample,hasbeengivenovertoaseparateenvi
【T1】剪纸,顾名思义,就是用剪刀把纸剪成图形(graphics)。(imply)制作典型的剪纸工具极为简单,只需要一把普通的剪刀或小刀,和一张纸。作为一
治疗强心苷中毒引起的重症快速型心律失常的药物是()A.阿托品 B.戊巴比
证券公司、证券投资咨询机构应当按照( )的原则,与客户协商并书面约定收取证券投
趋势线的确认条件包括( )。 Ⅰ.必须确实有趋势存在 Ⅱ.标准趋势线必须由
利率衍生工具不包含()。A.远期利率合约 B.利率期权 C.信用联结票据
伛偻对于()相当于()对于国
(2015年真题)对自动喷水灭火系统实施检查维护,下列项目中,属于年度检查内容
献血者为A型血,经交叉配血试验,主侧不凝集而次侧凝集,受血者的血型应为A:B型
最新回复
(
0
)