首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-09-05
24
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, the first wave suffered from rough and poorly-conceived marketing efforts. Many advertisers embraced a genuine concern for the envi-
ronment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
Questions 29 to 32 are based on the passage you have just heard.
29. What was the problem with green advertisements in early times?
30. What was the response by consumers to the early green advertisements?
31. What is said about advertisements after the first wave?
32. Which state took the lead in guarding inaccurate environmental claims?
选项
A、They became more popular.
B、They were more regulated.
C、They grew less honest.
D、They became better produced.
答案
B
解析
根据短文中提到的In 1992 the Federal Trade Commission established guidelines for green marketing,followed shortly by state governments可知,绿色广告在第一次浪潮后受到了更严格的监管,故答案为[B]。
转载请注明原文地址:https://tihaiku.com/zcyy/2986367.html
相关试题推荐
[originaltext]EarthHourisaglobaleventorganizedbyWorldWideFundfo
[originaltext]EarthHourisaglobaleventorganizedbyWorldWideFundfo
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewintervi
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewintervi
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewintervi
[originaltext]W:Haveyoubeentothenewfitnessclubonthecomer,William?The
[originaltext]W:Haveyoubeentothenewfitnessclubonthecomer,William?The
[originaltext]W:Haveyoubeentothenewfitnessclubonthecomer,William?The
[originaltext]ManyoftheDutchexpressionsheardinAmericanEnglishwere
[originaltext]Twosisters,fourandsixyearsold,diedinalate-nightfi
随机试题
Afewyearsago,peopleinEnglandvotedforthegreatestpersonofalltime
[originaltext]W:Weareofferingquiteafewprogramsthisfall.Pleasefeelfr
Thereisnodenyingthatstudentsshouldlearnsomethingabouthowcomputers
Teachersneedtobeawareoftheemotional,intellectual,andphysicalchan
AftertheviolentearthquakethatshookLosAngelesin1994,earthquakescie
对种群的内禀增长率影响最大的因素是。()A.繁殖次数 B.每次繁殖个数
下列关于涉税鉴证业务的相关表述中不正确的是()。A.涉税鉴证业务计划确定后,鉴
当风险分散之后仍有较大的风险存在时,商业银行可使用( )方法将风险转嫁出去。A
当某建设项目的计算期大于()年时,可以把此建设项目近似当做计算期无限的建设项目
属于多线型组织结构的为A.直线型 B.直线-参谋型 C.职能型 D.主导型
最新回复
(
0
)