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  3. Apple developers aren’t the only ones who greeted the iPad’s release with gr

Apple developers aren’t the only ones who greeted the iPad’s release with gr

游客2023-09-04  17
问题     Apple developers aren’t the only ones who greeted the iPad’s release with gratitude and optimism. The textbook industry,too,sees it as a way to persuade customers away from the used-book market,boost profits,and help students learn better.
    Of course, it will not happen overnight. " It’s a slow-moving pharmaceutical (制药的) market" , says Matt Maclnnis,the CEO of Inkling,a startup working on digital textbooks. "The professor writes a prescription (药方), and the student goes to fill it. " However, there are already digital textbooks available, and their numbers are expected to grow: CourseSmart, a San Mateo, Calif. , company collectively owned by five of the biggest textbook publishers, has 6,000 educational titles for sale in digital format. But its electronic books are little more than scanned versions of printed works. A CourseSmart e-book includes some neat functions, like search capability and digital note-taking, but for the most part, it has few advantages over a traditional textbook other than weight and price. That’s where a company like Inkling comes in. Inkling and its competitors are working with the textbook publishers to bring their books onto the iPad and other future devices. The aim, says Inkling’s MacInnis, is to harness all the advantages of a multitouch,Web-enabled slate. That means chemistry students won’t just see an illustration of a benzene (苯) molecule;they’ll spin and rotate a three-dimensional model of one.
    Last but not least, bringing texts onto a digital platform provides an opportunity to make the book as social as the classroom. For instance,a student can choose to follow another’s "note stream" ,or view a heat map of the class’s most-highlighted passages. Professors get real-time information on how much of the reading assignment the class actually did, or whether a particular review problem is tripping up large numbers of students. All that comes on top of the cost savings: even these advanced digital textbooks will cost less than their print equivalents and some will even come " unbundled," allowing students to buy the individual chapters they need most for a small fraction of the cost of a full textbook.
    But what about the students? " Technology is never the silver bullet, but it can sometimes be the bullet," says Diana Rhoten, an education researcher and cofounder of Startl, which invests in innovative education companies. She notes that different students have different learning styles. " In a digital book, I have all of those patterns available to me," she says. " That is huge. Customization is going to have a great impact on learning. " And if it means getting an A in organic chemistry,paying $ 500 for an iPad seems like a smart choice. [br] In what way does the digital textbook influence students and professors?
选项 A、It offers a convenient platform for communication.
B、It provides cubic pictures of various objects.
C、It offers what they want immediately by one click.
D、It costs less and can be sold by individual chapters.
答案 A
解析 事实细节题。定位句指出，将文本导人数字化平台可以使教科书本身成为一个虚拟课堂，为交流提供便利。文章还具体列举了学生和教授利用数字教科书的几个例子，以证明数字教科书使交流更加便利。因此，A)“它为交流提供了便利的平台”，符合题意，故为本题答案。B)“它可以提供各种各样物品的立体图”，不是数字教科书对学生和教授的影响，排除；C)“轻轻点击，它可以立即为学生和教授提供需要的东西”，原文并未提及，排除；D)“它花费极少且允许单章零售”，原文指出相对于节约成本，交流对他们才是最重要的，故排除。
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