首页
登录
职称英语
[originaltext] Asia-Pacific consumers are the world’s most active online sho
[originaltext] Asia-Pacific consumers are the world’s most active online sho
游客
2023-09-04
65
管理
问题
Asia-Pacific consumers are the world’s most active online shoppers and many rely on Internet reviews when making purchases, research firm Nielsen said this week.
The firm said 35 percent of consumers in the region used over 11 percent of their monthly spending to make online purchases, compared to a global average of 27 percent of consumers. (26) South Koreans were the heaviest online buyers in Asia, with 59 percent directing more than 11 percent of their monthly spending to online purchases,followed by 41 percent in Japan,Nielsen said in a report. A further 31 percent of Asia-Pacific consumers used 6 to 10 percent of their monthly shopping purchases to buy items online.
More Asia-Pacific consumers also intend to buy online in the next six months than those from other regions, with South Koreans and Japanese the most likely to make such purchases. Among the purchases consumers in the region are likely to make in the next six months are books, clothing, shoes, airline tickets, electronic equipment and hotel reservations.
(27) Nielsen said opinions posted online were important in customers’ decisions to buy products such as cosmetics , cars, software and food. Asia-Pacific consumers were also the most likely to share dissatisfaction at a product on the Internet compared with consumers elsewhere. (28) " The increasing accessibility of the Internet and the incredible popularity of social media and online discussion forums mean today’s brands have nowhere to hide," said Megan Clarken,Asia-Pacific managing director at Nielsen’s online division. Nielsen said that social media such as Fa-cebook and Twitter or blogging sites had become powerful tools influencing what people buy and urged businesses to embrace the trend.
26. What do we learn about Asia-Pacific consumers?
27. Which is important when customers decide to buy products according to Nielsen?
28. What does Megan Clarken mean?
选项
A、After-sale service.
B、Opinions posted online.
C、Lower prices.
D、Reliable delivery.
答案
B
解析
文中Nielsen说到,消费者尤其在购买化妆品、汽车、软件和食品的时候,很看重评论。因此,Nielsen认为评论对于消费者网购非常重要,故答案为B)。
转载请注明原文地址:https://tihaiku.com/zcyy/2985861.html
相关试题推荐
[originaltext]W:Youcaneithergowithmeoryoucanstayhereattheapartmen
[originaltext]W:Youcaneithergowithmeoryoucanstayhereattheapartmen
[originaltext]Wethinkofaerobicsasbeingahighimpactactivitybutactu
[originaltext]Wethinkofaerobicsasbeingahighimpactactivitybutactu
[originaltext]Wethinkofaerobicsasbeingahighimpactactivitybutactu
[originaltext]Today,ChineseAmericansmakeuplessthan1%oftheU.S.pop
[originaltext]Today,ChineseAmericansmakeuplessthan1%oftheU.S.pop
[originaltext]W:Sinceit’stherushhour,let’stakethesubway.M:OK.It’sn
[originaltext]W:Sinceit’stherushhour,let’stakethesubway.M:OK.It’sn
[originaltext]W:Haveyoumanagedtoassemblethemachineyet?M:I’vebeenstu
随机试题
A.differentB.happenC.repeatD.braveE.easyF.tryG.prefer[br]notthe
ThougheverymorningIqueue(排队)atthebusstopveryearly,Iamoften(41
Duringthe1920s,mostadvocatesofscientificmanagement,FrederickTaylorsmet
Asfoodistothebody,soislearningtothemind.Ourbodiesgrowandmusc
不属于民法自愿原则含义的是( )。A.当事人有依法进行某种活动或者不进行某种活
初级卫生保健主要包括下面哪几方面的工作A.健康促进 B.预防保健 C.合理治
在讲授“我心中的海底世界——图章工具的应用”这节课时,刘老师通过播放一段海底世界
民族医药的管理应()A.依照《中华人民共和国药品管理法》执行 B.参照《
下列各项中,表述正确的选项有()。A、企业收到来料加工装配业务的原料、零件等,
假设甲公司股票现在的市价为8元,有1股以该股票为标的资产的看涨期权,执行价格为9
最新回复
(
0
)