首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2023-09-04
9
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against.., potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
文章提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://tihaiku.com/zcyy/2983863.html
相关试题推荐
[originaltext]Inthepastindustrieshadmorefreedomthantheyhavenow,a
[originaltext]Inthepastindustrieshadmorefreedomthantheyhavenow,a
[originaltext]Recentlyafive-yearstudywasconductedbytheCenterforCh
[originaltext]W:Jones,haveyouchosenaphysicaleducationclassyetforthis
[originaltext]W:Exercise,exercise,exercise!Wehearsomuchaboutitthesed
[originaltext]W:Exercise,exercise,exercise!Wehearsomuchaboutitthesed
[originaltext]W:Exercise,exercise,exercise!Wehearsomuchaboutitthesed
[originaltext]W:YouhadmetProfessorJohnsonbefore,right?Howwouldyoudes
[originaltext]W:YouhadmetProfessorJohnsonbefore,right?Howwouldyoudes
[originaltext]W:YouhadmetProfessorJohnsonbefore,right?Howwouldyoudes
随机试题
ProblemsoftheComputerAgeComputerplaysmore
"ILLFarestheLand"ispoignantandarresting,bothforwhowroteitandfor
Morepeoplethaneverarcdrinkingcoffeethesedays--butinsmallquantiti
内存按字节编址从A5000H到DCFFFH的区域其存储容量为()。A.123
铸造全冠面预备的间隙应为A.1.5~2.0mm B.0.5~1.0mm C.
根据《个人贷款管理暂行办法》规定,个人贷款业务中,按合同约定办理抵押物登记的贷款
温经汤的药物组成中不包括A.川芎B.麦冬C.白芍D.当归E.肉桂
Thechangeinthatvillagewasmiraculou
(2019年真题)某商场安装了自动喷水灭火系统,该商场管理人员在巡查中发现湿式报
人身权是一种专有权,不能买卖、赠予、继承,但()例外。 A.姓名权B.名称
最新回复
(
0
)