首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2023-09-04
62
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against.., potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
选项
A、They were expensive.
B、No one believed them.
C、They were unsuccessful.
D、They were often not welcomed,
答案
C
解析
文章提到,第一代的绿色广告因为市场营销不佳,所以受到重创,也就是 说,很不成功,故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/2983861.html
相关试题推荐
WetendtothinkofthedecadesimmediatelyfollowingWorldWarIIasatime
WetendtothinkofthedecadesimmediatelyfollowingWorldWarIIasatime
[originaltext]Therewasonceamanwhospentallhistimeinhisglasshouse
[originaltext]Therewasonceamanwhospentallhistimeinhisglasshouse
[originaltext]Therewasonceamanwhospentallhistimeinhisglasshouse
[originaltext]W:Whataday!I’mexhausted.M:Well,it’snotoveryet.W:Yeah
[originaltext]W:Whataday!I’mexhausted.M:Well,it’snotoveryet.W:Yeah
[originaltext]M:IhavetogotoProfessorHudson’splacetodiscussmythesis.
[originaltext]M:IhavetogotoProfessorHudson’splacetodiscussmythesis.
[originaltext]M:IhavetogotoProfessorHudson’splacetodiscussmythesis.
随机试题
WheredidLiLeigo?[br][originaltext]F:Where’sLiLei?M:Hehasgonetothe
下列各项中,属于绩效审计中常用的定性分析方法是()A.标杆法 B.事前事
A.滑动触诊法 B.浅部触诊法 C.双手对应触诊法 D.深压触诊法 E.
关于流行性出血热少尿期治疗原则不包括( )。A.大量补液 B.无消化道出血时
根据《建筑法》的规定,以下有关于分包的叙述正确的是( )。 A、建筑总承包单
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性:
下列建设工程合同分析内容中,属于合法性分析的是()。A.合同内容及其所指行为是
某企业购置某种设备,投资100000元,该设备寿命期为10年,投入使用后前3年每
下列关于不合格焊缝返修说法正确的是()。A、同一部位焊缝返修次数不得超过2次
A.生物毒类中毒 B.乙二醇中毒 C.氯酸盐中毒 D.格鲁米特中毒 E.
最新回复
(
0
)