首页
登录
职称英语
Electricity was born at the dawn of the last century. From then on, househol
Electricity was born at the dawn of the last century. From then on, househol
游客
2023-09-04
67
管理
问题
Electricity was born at the dawn of the last century. From then on, households have been inundated with a flood of home electric goods. What is the impact of this home electric goods revolution?
It is argued here that the home electric goods revolution may liberate women from the home. And it is true that many households never hesitate a second to adopt this new technology or that, however, in fact many of the home electric goods which are advertised as liberating the modern woman tend to have the opposite effect, because they simply change the nature of work instead of eliminating it. Machines have a certain novelty value, like toys for adults. It is certainly less tiring to put clothes in a washing machine, but the time saved does hot really amount to much:the machine has to be watched, the clothes have to be carefully sorted out first, stains removed by hand, buttons pushed and water changed, clothes taken out, aired and ironed. It would be more liberating to pack it all off to a laundry and not necessarily more expensive, since no capital investment is required. Similarly, if you really want to save time, you do not make cakes with an electric mixer, you buy one in a shop.
If one compares the image of the woman in the women’s magazine with the goods advertised by those periodicals, one realizes how useful a projected image can be commercially. A careful balance has to be struck:if you show a labor-saving device, follow it up with a complicated recipe on the next page; on no account hint at the notion that a woman could get herself a job, but instead foster her sense of her own usefulness, emphasizing the creative aspect of her function as a housewife. So we get cake mixes (蛋糕粉) in which the. cook simply adds an egg herself, to produce "that lovely homo-baked flavor the family love", and knitting patterns that can be made by hand, or worse still, on knitting machines, which became tremendously fashionable when they were first introduced. Automatic cookers are advertised by pictures of pretty young mothers taking their children to the park, not by professional women presetting the dinner before leaving home for work. [br] The goods advertised in women’s magazines are really meant to ______.
选项
答案
give women a false sense of fulfillment/emphasize the creative function as a housewife
解析
首句提到women’s magazine,这只是说明广告影响力之大,而随后才是广告的目的,故需结合第2句来解题,可推断女性杂志中的产品广告利用了家庭主妇的心理弱点,给她们造成了一种虚假的满足感。
转载请注明原文地址:https://tihaiku.com/zcyy/2983838.html
相关试题推荐
Thereisnoelectricityagain.A______hasblown,causingthelightstofail.A、
Televisionpopularity______inthe20thcentury.A、initiatedB、originatedC、emba
Theviewsoftherichesthouseholders_________withthoseofthepoorestandcr
Slaverywas______intheU.S.inthe19thcentury.A、retailedB、canceledC、aboli
Theattractivehouseholdmachineryhas_______quiteafewhusbandsintothekit
[originaltext]Investmentinthepublicsector,suchaselectricity,irrigat
[originaltext]Investmentinthepublicsector,suchaselectricity,irrigat
[originaltext]Investmentinthepublicsector,suchaselectricity,irrigat
[originaltext]Investmentinthepublicsector,suchaselectricity,irrigat
Electricitywasbornatthedawnofthelastcentury.Fromthenon,househol
随机试题
Evenwhentextbooksare______throughaschoolsystem,methodsofteachingmay
[originaltext]M:Sarah,youworkintheadmissionsoffice,don’tyou?W:Yes,I
Makingchoicesishard.ThatwouldbewhyresearcherMoranCerfhaselim
2012年4月29日,某淀粉厂的4号车间包装工段突然发生淀粉粉尘爆炸起火。一瞬间
通过验证方式进行溯源的仪器设备有()等。A、实验室使用未经定型的专用检测仪器
省公司级单位上报国家电网有限公司的同时,抄送()及相关分部。(A)地市公司
A.《神农本草经》 B.《本草纲目》 C.《神农本草经集注》 D.《新修本
某石化企业为增值税一般纳税人,主要业务为开采原油及石油炼制。该企业总机构设在甲地
某公司需要在10年内每年等额支付100万元,年利率为i,如果在每年年末支付,全部
不属于苯二氮革类的药物是A.氯氮革 B.三唑仑 C.奥沙西泮 D.氟西泮
最新回复
(
0
)