首页
登录
职称英语
Advertising is a multibillion dollar business in the United States. More tha
Advertising is a multibillion dollar business in the United States. More tha
游客
2023-09-03
15
管理
问题
Advertising is a multibillion dollar business in the United States. More than 33 billion dollars are spent each year for advertising. Advertisements and commercials pay for most television and radio programs. Advertisements also pay for the cost of magazines and newspapers and help sell a product to consumers. It tells about the product. It tells people that the product is better than other products, and it makes the name of the products famous.
Most people see and hear advertising many times every day. Advertisements, or ads, are everywhere. They are in newspapers and magazines; they are on radio and TV; they even come to our mailboxes at home.
Companies or businesses buy space for their ads in newspapers and magazines. They might buy half of a page, one-quarter of a page, or one-eighth of a page. Newspaper ads usually tell customers about sales or special prices in nearby retail stores. Local businesses often advertise in the newspaper because many people in the local area read the paper every day, and the ads may change everyday.
Newspapers also have classified ads. Classified ads are a special secial section of the newspaper. These ads are very small. People advertise things tha they want to buy, sell, or rent. Anyone can buy an ad in the classified section.
On radio and TV, advertisers buy lime. They may buy a 30-second or a 1-minute commercial. TV time is very expensive, and it is even more expensive on more popular TV and radio shows. A 30-second commercial might cost $150 000, but if60 million people are watching the program, the cost per person is about 1/4 cent.
Another way to tell the consumer about a product is by direct-mail advertising. Companies mail advertisements to consumers. These ads are in the mailbox almost every day. They are mailed .directly to the consumer. If advertisers want to sent the ad to everyone in the neighborhood or in the city’, they send the ad to "Occupant" or "Resident". This way the ad goes to every house in the area. [br] The most expensive medium for advertisers is ______.
选项
A、newspaper
B、radio
C、TV
D、direct mail
答案
C
解析
文中第五段讲到"On radio and TV, advertisers buy time. They may buy a 30-second or a I-minute commercial. TV time is very expensive, and it is even more expensive on more popular TV and radio shows.”所以,此题的答案应选C。
转载请注明原文地址:https://tihaiku.com/zcyy/2981332.html
相关试题推荐
TelevisionhastransformedpoliticsintheUnitedStatesbychangingtheway
TelevisionhastransformedpoliticsintheUnitedStatesbychangingtheway
TelevisionhastransformedpoliticsintheUnitedStatesbychangingtheway
OnthelastshoppingdaybeforeChristmas,storesacrosstheUnitedStatesw
OnthelastshoppingdaybeforeChristmas,storesacrosstheUnitedStatesw
OnthelastshoppingdaybeforeChristmas,storesacrosstheUnitedStatesw
OnthelastshoppingdaybeforeChristmas,storesacrosstheUnitedStatesw
[originaltext]DuringWorldWarII,GreatBritainandtheUnitedStatestrie
[originaltext]DuringWorldWarII,GreatBritainandtheUnitedStatestrie
[originaltext](32)ItisnoteasytobecomeadoctorintheUnitedStates.
随机试题
[originaltext]W:Gosh!Haveyouseenthis,Richard?M:Seenwhat?W:Inthepap
AweekofheavyreadinghadpassedsincetheeveninghefirstmetRuthMorse
BywhatmeansdidJoethinkhecouldbecomerich?[br][originaltext]Joegr
以下哪项不属于水文现象具有的特点?()A.地区性 B.确定性 C.随机性
某工程项目实施过程的部分时间参数如下表所示: 其中,总时差最大的活
迈克尔波特认为一般企业都可以视为一个由( )一系列创造价值活动组成的链条式集合
碘量法测定维生素C的含量的方法中不包括A.使用新沸过的冷水,是为了减少水中溶解氧
在露天使用起重机,应注意()。 A.机身上不得随意安设增加受风面积的设
( )是指企业为了把握员工的薪酬总额、薪酬结构和薪酬形式,所确立的薪酬管理导向
在以下基本抽样方法中,哪一种抽样的误差最小A.系统抽样 B.整群抽样 C.分
最新回复
(
0
)