首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has explode
[originaltext] Over the past decade, the environmental movement has explode
游客
2023-09-03
39
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines, for green marketing, followed shortly by state governments. California Passed particularly: strict laws, setting definitions for terms like "ozone friendly ", "biodegradable ", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out, Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、Massachusetts.
B、Texas:
C、California.
D、Connecticut.
答案
C
解析
结合文中的“California seeks to guard against potentially.inaccurate Claims…”Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead 可知, California(又称 Golden State)率先抵制不属实的环保声明故选项C正确。
转载请注明原文地址:https://tihaiku.com/zcyy/2980492.html
相关试题推荐
[originaltext]W:Excuseme,Inoticedyou’rereadinganelectronicsmagazine.D
[originaltext]Tosucceedinajobinterview,youshoulddemonstratecertain
[originaltext]Tosucceedinajobinterview,youshoulddemonstratecertain
[originaltext]Tosucceedinajobinterview,youshoulddemonstratecertain
[originaltext](33)Ourenvironmentisbeingpollutedfasterthannaturean
[originaltext](33)Ourenvironmentisbeingpollutedfasterthannaturean
[originaltext]Iwillletyouknowthatthere’sabigdifferencebetweenund
[originaltext]W:I’mnotswimminginthelakeunlessitwarmsupoutsidetoday.
[originaltext]W:I’mnotswimminginthelakeunlessitwarmsupoutsidetoday.
[originaltext]W:I’mnotswimminginthelakeunlessitwarmsupoutsidetoday.
随机试题
Goodafternoon,everybody.Thankyouverymuchforinvitingmeheretotalk
试讲真题:《绘制电子表格-智能填充数据》 一、面试考题 1题目:智能填充数
()是A、B、C、E类火灾都能够用的灭火器。A.水基型灭火器 B.泡沫灭火
设置防水混凝土变形缝需要考虑的因素中不包括:()A.结构沉降变形 B.结构
A公司将其一项专利技术许可给B公司使用,其许可协议约定:B公司在中国境内对该专利
卫气的分布是( )。A.上荣于目 B.上出息道,下走气街 C.熏于肓膜,散
下列诗词与其反映的节日对应错误的是:A.东风夜放花千树,更吹落、星如雨——春节
评估心理健康水平的十个标准是由()提出来的。 (A)许又新(B)郭念锋
下列选项中,属于非正规金融机构的组织机构是()A.农村社区发展基金 B.农村信
B公司是一家制造类上市公司,公司的部分产品外销欧美。2021年该公司面临市场
最新回复
(
0
)