首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has explode
[originaltext] Over the past decade, the environmental movement has explode
游客
2023-09-03
74
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines, for green marketing, followed shortly by state governments. California Passed particularly: strict laws, setting definitions for terms like "ozone friendly ", "biodegradable ", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out, Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、They became more popular.
B、They were more regulated.
C、They became less honest,
D、They became better produced.
答案
B
解析
文中提到的In 1992 the Federal Trade Commission established guidelines for green marketing,followed shortly by state governments表明,绿色广告在第一次浪潮后受到了更严格的监管,选项B为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2980491.html
相关试题推荐
[originaltext]Pullingheavysuitcasesalldayinthesummerishardwork,e
[originaltext]Pullingheavysuitcasesalldayinthesummerishardwork,e
[originaltext]DuringWorldWarII,GreatBritainandtheUnitedStatestrie
[originaltext]Theworld’sfirstcompletelyautomaticrailwayhasbeenbuilt
[originaltext]Theworld’sfirstcompletelyautomaticrailwayhasbeenbuilt
[originaltext]W:Whatdidyouthinkofthemovie?Didyoulikeit?M:Notreall
[originaltext]W:Whatdidyouthinkofthemovie?Didyoulikeit?M:Notreall
[originaltext]W:Whatdidyouthinkofthemovie?Didyoulikeit?M:Notreall
[originaltext]W:Iwasworkingonapaperaboutthedifferencesbetweenwomena
[originaltext]W:Iwasworkingonapaperaboutthedifferencesbetweenwomena
随机试题
一个拍卖师在报纸上登出广告,说将在某地举行办公家具的拍卖会,一个买办公家具的经纪人出席拍卖会,但办公家具已被撤下。给经纪人以建议,他是否能起诉拍卖师,要求具对他
SpeakerA:So,what’sthestatusofouradvertisingcampaign?SpeakerB:AsIme
A(n)______isthesmallestunitofsoundinalanguage,whichcandistinguishtw
当今世界正处在深刻变革与调整之中。多极化和全球化继续深入发展,国与国之间互相联系日益紧密,利益交融,休戚与共。求和平、谋发展、促合作仍是这个时代不可阻挡
RenownedChinesedirectorZhangYimou’slatestfilm,RidingAloneforThous
Thenumberof______thatcanbeseenanywhereinAmerica.[originaltext]Doy
产后发热感染邪毒证的发热特点为( )。A.高热寒战,热势不退 B.恶寒发热
(2018年真题)下列关于商业银行全面风险管理的说法中,正确的是()。A.风险
人在每一瞬间,将心理活动选择了某些对象而忽略了另一些对象。这一特点指的是注意的(
从需求看,导致经济周期性波动的主要经济活动是()A:投资 B:消费 C:进出
最新回复
(
0
)