首页
登录
职称英语
An ever increasing number of companies come to realize the importance of pub
An ever increasing number of companies come to realize the importance of pub
游客
2023-09-01
63
管理
问题
An ever increasing number of companies come to realize the importance of public image. Public image refers to how a company is viewed by its customers, suppliers, and stockholders, by the financial community, by the communities【C1】______it operates, and by federal and local governments. Public image is controllable【C2】______considerable extent, just as the product, price, place, and promotional efforts are.
A firm’s public image plays a vital role in the【C3】______of the firm and its products to employees, customers, and to such outsiders【C4】______stockholders, suppliers, creditors, government officials, as well as【C5】______special groups. With some things it is impossible to【C6】______all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders,【C7】______it will undoubtedly find resistance from employees who see their jobs【C8】______. On the other hand, high quality products and service standards should bring almost complete approval,【C9】______low quality products and【C10】______claims would be widely looked down upon.
A firm’s public image, if it is good, should be treasured and protected. It is a valuable【C11】______that usually is built up over a long and satisfying relationship of a firm with publics. If a firm has learned a quality image, this is not easily【C12】______or imitated by competitors. Such an image may enable a firm to【C13】______higher prices, to win the best distributors and dealers, to attract the best employees, to expect the most【C14】______creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings【C15】______than other firms in the same industry with such a good【C16】______and public image.
A number of factors【C17】______the public image of a corporation. They include physical【C18】______, contacts of outsiders with company employees, product quality and dependability, prices【C19】______to competitors, customer service, the kind of【C20】______and the media and programs used, and the use of public relations and publicity. [br] 【C15】
选项
A、rate
B、ratio
C、ration
D、interest
答案
B
解析
名词辨析题。根据本句中的the firm’s stock和higher price-earnings可知,公司良好的公共形象在股票方面有积极的影响。因此选项中只有B)ratio能在文中构成price-earnings ratio固定用法,意为“(股票市场上的)价格收益比率”。A)rate“比率;速度;费用”;C)ration“定量,配给量”;D)interest“兴趣;利息”。
转载请注明原文地址:https://tihaiku.com/zcyy/2975767.html
相关试题推荐
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.The
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.The
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.The
Largecompaniesneedawaytoreachthesavingsofthepublicatlarge.The
Lastyear,ournation’scapitalpassedthemurder-a-daymark,andthenumber
Lastyear,ournation’scapitalpassedthemurder-a-daymark,andthenumber
Lastyear,ournation’scapitalpassedthemurder-a-daymark,andthenumber
Lastyear,ournation’scapitalpassedthemurder-a-daymark,andthenumber
[originaltext]Asatradition,workersincompaniesarealwaysrequiredtow
[originaltext]Asatradition,workersincompaniesarealwaysrequiredtow
随机试题
ForgetHarryPotter.Nomatterthatthefilmaboutthisschoolboywithmagic
InJuneof1836,NathanRothschildleftLondonforFrankfurttoattendthew
March5,2015D
给水管网架空管道应设置固定支架或防晃支架。配水干管及配水管,配水支管每()
娱乐场所取得营业执照后,未按照规定向公安部门备案的,由县级( )责令改正,给予警
天台乌药散的组成药物是A.乌药、木香、青皮、小茴香、生姜、槟榔、川楝子 B.乌
营业利润率的计算方法为( )。[2009年真题]A.(营业利润/资本金)×10
幼儿看到故事中的“坏人”,常常会把它抠掉。表现了幼儿情绪的()A.冲动性 B
甲公司为某有限合伙企业的有限合伙人,甲拟转为普通合伙人;合伙协议对此没有特别约定
(2017年真题)根据《中华人民共和国矿产资源法》,非经国务院授权的有关主管部门
最新回复
(
0
)