首页
登录
职称英语
Part Ⅱ Reading Comprehension (Skimming and Scanning)Directions: In this part, y
Part Ⅱ Reading Comprehension (Skimming and Scanning)Directions: In this part, y
游客
2023-09-01
28
管理
问题
Part Ⅱ Reading Comprehension (Skimming and Scanning)
Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1-7, choose the best answer from the four choices marked A), B), C) and D). For questions 8-10, complete the sentences with the information given in the passage.
Pizza Hut
Pizza Hut was started in 1958, by two brothers in Wichita, Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $ 600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost a decade later, Pizza Hut would be serving one million customers a week in its 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ.
In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990s’ Pizza Hut sales had reached $ 4 billion worldwide. In 1998, Pizza Hut celebrated its 40th anniversary, and launched its famous campaign "The Best Pizzas Under One Roof." In 1996, Pizza Hut sales in the United States were over $ 5 million. Out of all the existing pizza chains, Pizza Hut had the largest market share, 46.4%. However, Pizza Hut’s market share has slowly eroded because of intense competition from their rivals Domino’s, Little Caesar’s and newcomer Papa John’s. Home delivery was a driving force for success, especially for Pizza Hut and Domino’s.
However, this forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items such as buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better pizza for a low price. Offering special promotions and new pizza variations are popular today as well. For example, chicken is now a common topping found on pizzas.
In the past, Pizza Hut has always had the first mover advantage. Their marketing strategy in the past has always been to be the first. One of their main strategies that they still follow today is the diversification of the products they offer. Pizza Hut is always adding something new to their menu, trying to reach new markets. For example, in 1992 the famous buffet was launched in Pizza Hut restaurants worldwide. They were trying to offer many different food items for customers who didn’t necessarily want pizza.
Another strategy they used in the past and are still using is the diversification of their pizzas. Pizza Hut is always trying to come up with some innovative way to make a pizza into something slightly different—different enough that customers will think it’s a whole new product. Look at some of the pizzas Pizza Hut has marketed in the past. In 1983, Pizza Hut introduced their Pan Pizza, which had a guarantee of being ready to eat in 5 minutes when dining at Pizza Hut restaurants. In 1993, they introduced the "BigFoot", which was two square feet of pizza cut into 21 slices. In 1995, they introduced "Stuffed Crust Pizza", where the crust would be filled with cheese. In 1997, they marketed "The Edge", which had cheese and toppings all the way to the edge of the pizza. Currently, they are marketing "The Big New Yorker," trying to bring the famous New York style pizza to the whole country.
Another opportunity that Pizza Hut has is their new ordering online system. Anyone with Internet access can order whatever they wish and get it delivered to their house without even speaking to someone. This program has just been started, so we do not have any numbers to support whether or not it will be a success.
Lastly, Pizza Hut has always valued customer service and satisfaction. In 1995, Pizza Hut began two customer satisfaction programs: a 1-800 number customer hotline, and a customer call-back program. These were implemented to make sure their customers were happy, and always wanted to return. In our plan, we will first give a situation analysis of current and relevant environmental conditions that affect our plan. Next, we will give a brief analysis of the current fast food industry, and any trends or changes that might occur in the future.
However, the fact that Pizza Hut does have a restaurant to run is also a weakness. Pizza Hut has higher overhead costs, due to the restaurant that other competitors don’t have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low-cost producer. They rely on their quality pizza and good service to account for their higher prices.
An indirect weakness that Pizza Hut has is that they have lost a lot of their customers and market share due to such intense competition with competitors. Pizza Hut’s opportunities are almost endless. Revenue with their new innovative pizzas, and increase brand loyalty with good customer service.
Pizza Hut’s, number one threats are from their competitors. Currently, their closest competitor is Domino’s Pizza. Domino’s main competitive advantage over Pizza Hut is their price. It is generally lower than Pizza Hut. Also, Domino’s was very profitable when they ran the promotional deal of delivering a pizza within 30 minutes. However, many lawsuits have been filed against Domino’s in the past for reckless driving by their drivers, so Domino’s withdrew the promotion. Little Caesar’s is another one of Pizza Hut’s competitors, right behind Domino’s in market share. Little Caesar’s is famous for offering large quantities of pizza for less money. Other competitors include Papa John’s, Sbarro, and Pizza Inn.
A problem facing all of the pizza chains is that each of their individual competitive advantages is pretty much everyone’s competitive advantages. Most if not all the top pizza chains offer free delivery, and always have some sort of promotional deal offering large pizzas at reduced prices. Other competitors to take into consideration are frozen pizzas and make-it-yourself pizzas that are purchased in grocery stores. Some examples of these are Tombstone Pizzas, Boboli, and Di’Gornio pizzas. [br] Pizza Hut expanded its business into many parts of the country by the time of______.
选项
A、1958
B、1959
C、1969
D、1970
答案
C
解析
细节题。本题根据锁定关键词原则,由题目中的expanded找到第一段第四句、第五句In 1959, the first franchise unit opened in Topeka, Kansas. A1most a decade later, Pizza Hut would be serving one million customers a week in its 310 locations. (必胜客1959年在堪萨斯州开了第一家连锁店,十年之后,必胜客已经在310个地方开设了连锁店。)所以答案选
转载请注明原文地址:https://tihaiku.com/zcyy/2975138.html
相关试题推荐
PartⅡReadingComprehension(SkimmingandScanning)Directions:Inthispart,y
PartⅡReadingComprehension(SkimmingandScanning)Directions:Inthispart,y
PartⅡReadingComprehension(SkimmingandScanning)Directions:Inthispart,y
PartⅡReadingComprehension(SkimmingandScanning)Directions:Inthispart,y
PartⅡReadingComprehension(SkimmingandScanning)Directions:Inthispartyo
PartⅡReadingComprehension(SkimmingandScanning)Directions:Inthispartyo
PartⅡReadingComprehension(SkimmingandScanning)Directions:Inthispartyo
PartⅡReadingComprehension(SkimmingandScanning)Directions:Inthispartyo
PartⅡReadingComprehension(SkimmingandScanning)Directions:Inthispartyo
Directions:Forthispart,youareallowedthirtyminutestowriteacomposition
随机试题
[originaltext]M:EnglishLanguageCenter.HowmayIhelpyou?W:Yes.I’mcallin
Ateamofscientistshasjustfinishedwhatmightliterallybedescribedas
与简牍相关的出版行业用语有( )等。A.册 B.天头 C.尺牍 D.订口
下列部位宜设置气体灭火系统的是()。A.省级或藏书量超过100万册的图书馆的
狗脊去毛的方法() A用刃器刮 B用毛刷刷 C用砂炒法烫 D与瓷片撞
新生儿黄疸最主要的护理问题A、胆红素脑病 B、持续性高热 C、活动无耐力
陈述性知识是有关“世界是什么”的知识,能够直接陈述,要求的心理过程主要是记忆。程
患者,女,45岁,缺失,前部牙槽嵴欠丰满,组织倒凹明显,无接触点、食物嵌塞。此患
单代号网络计划,非终点节点的工作的自由时差等于( )。A.本工作与紧前工作时间
潜伏期的流行病学意义及其应用不包括A.确定接触者检疫的期限 B.安排免疫接种的
最新回复
(
0
)