首页
登录
职称英语
Someone has calculated that by the time an American reaches the age of 40, h
Someone has calculated that by the time an American reaches the age of 40, h
游客
2023-08-31
27
管理
问题
Someone has calculated that by the time an American reaches the age of 40, he or she has been exposed to one million ads. Another estimate is that we have encountered more than 600,000 ads by the time we reach the age of only 18. Now, of course, we don’t remember what exactly they said or even what the product was, but a composite message gets through: that you deserve the best, that you should have it now, and that it’s okay to indulge yourself, because you deserve the compliments, sex appeal, or adventure you are going to get as a result of buying this car or those cigarettes.
Our consumer-based economy makes two absolutely reciprocal psychological demands on its members. On the one hand, you need the "discipline" values to ensure that people will be good workers and lead orderly, law-abiding lives. On the other hand, you need the "enjoy yourself" messages to get people to be good consumers. One author was disturbed about the "enjoy yourself" side, but acknowledged that "without a means of stimulating mass consumption, the very structure of our business enterprise would collapse."
The interesting question has to do with the psychological consequences of the discrepancy between the dual messages. The "discipline" or "traditional values" theme demands that one compartment of the personality have a will strong enough to keep the individual doing unpleasant work at low wages, or to stay in an unhappy marriage, and, in general, to do things for the good of the commonwealth.
The "enjoy yourself" message, on the other hand, tends to encourage a very different kind of personality—one that is self-centered, based on impulse, and is unwilling to delay rewards. As an illustration, I can’t resist reciting one of my favorite ads of all time, an ad from a psychology magazine: "I love me. I’m just a good friend to myself. And I like to do what makes me feel good. I used to sit around, putting things off till tomorrow. Tomorrow I’ll drink champagne, and buy a set of pearls, and pick up that new stereo. But now I live my dreams today, not tomorrow."
So what happens to us as we take in these opposing messages, as we are, in fact, torn between the opposite personality types that our society seems to require of us? The result is anxiety, fear, and a mysterious dread. The fear of being sucked in and dragged down by our consumer culture is real: the credit card company is not friendly when you default on your bills. And we all know that the path of pleasure-seeking and blind acquisition is a recipe for financial ruin—for most of us, anyway—and that, in American society, them isn’t much of a safety net to catch you if you fall.
选项
A、pervasive
B、convincing
C、successful
D、impressive
答案
A
解析
根据第1段,一般美国人到40岁时,已经接触了100万条广告。另外一条估计是我们刚满18岁就接触了60万条广告。由此可见美国的广告的普遍深入程度,故正确答案为A。
转载请注明原文地址:https://tihaiku.com/zcyy/2973195.html
相关试题推荐
Americansaresufferingfromaserioussleep【B1】______whilealsocuttingb
Americansaresufferingfromaserioussleep【B1】______whilealsocuttingb
Americansaresufferingfromaserioussleep【B1】______whilealsocuttingb
Americansaresufferingfromaserioussleep【B1】______whilealsocuttingb
Americansaresufferingfromaserioussleep【B1】______whilealsocuttingb
[originaltext]Americanwomenareusedtobeingindependent.Theyareusedt
[originaltext]Americanwomenareusedtobeingindependent.Theyareusedt
[originaltext]TheAmericansbelievethatanybodycanbecomePresidentofth
[originaltext]TheAmericansbelievethatanybodycanbecomePresidentofth
TheAmericanideaofrespectinghumanrightscamefromseveralsources.Firs
随机试题
Smokersinthe"landofthefree"arefindingthemselvesincreasinglylessf
[originaltext]W:Hi,Larry,areyouwaitingtoseeProf.Jameson,too?M:Yeah,
Weinsistthatstudentsshouldgiveatruthfulanswer______withtherealityoft
Nowadaystherearemoreandmorewaysofgoingonholiday.Moreandmorepeo
Howwerechildrentreatedinindustrialcountries100yearsago?Childrenworked
通常,投资者考察其所投资的私募股权投资基金收益状况时,会画出一条曲线,这条曲线是
下列对感冒论述有误的是A.风邪侵袭人体所致 B.鼻塞、流涕、喷嚏、头痛、恶寒、
物体并没有发生位移却被知觉为运动的现象()。 (A)叫似动现象(B)
近年来由于VR技术的兴起,龙科公司依靠强大的研发实力向市场推出一款VR产品,受到
(2017年真题)根据《建筑工程施工质量验收统一标准》,下列工程中,属于分部工程
最新回复
(
0
)