首页
登录
职称英语
[originaltext] Do you know how to advertise for a hank? If you ask people ab
[originaltext] Do you know how to advertise for a hank? If you ask people ab
游客
2023-08-30
60
管理
问题
Do you know how to advertise for a hank? If you ask people about the functions of a bank, they would probably say that the bank is where you can deposit money and cash a check. But it’s much more than these. And we have to tell people this in our advertisement.
There are several things to think about for a bank advertisement. The first problem is to decide who should be our audience. Should our advertisement be aimed at adults with full employment only? Or should it also appeal to students, housewives, retired workers, or even children? It is a good idea to address the largest possible audience. If we introduce the name of our bank to children they will never forget it.
The next question is how to attract people of different social groups to our bank. The usual tip is to offer free gifts, for example, portable radios or T-shirts for the young and gold pens for business executives. That always works. But what do we give to our best customers? That’s another question. What about leather diaries, for example?
Banks are very competitive. We have to think of something new to offer our customers. That’s the third problem. Ours is one of the first banks to have drive-in service and to open on Saturdays, but now many banks do. Most banks also offer a variety of checking and saving accounts and a full range of investment plans to suit the needs of their customers, as well as the 24-hour ATM banking which makes it much faster and easier for customers to withdraw cash or do other things. To attract more customers to our bank, it is essential that we have something that no other bank offers.
选项
A、Banks should introduce higher rates for savings accounts to attract customers.
B、People of all ages are eager to receive something for nothing.
C、TV advertisements are more effective than advertisements in newspapers and journals.
D、To advertise for a bank is quite a tough job.
答案
D
解析
What is implied in the passage?
转载请注明原文地址:https://tihaiku.com/zcyy/2971819.html
相关试题推荐
[originaltext]Americanscientistsaredevelopingmapsthatcanidentifyare
[originaltext]Americanscientistsaredevelopingmapsthatcanidentifyare
[originaltext]W:Interestedinthisbook?Thisisourbestsellerthisweek.M:
[originaltext]W:Interestedinthisbook?Thisisourbestsellerthisweek.M:
[originaltext]W:Interestedinthisbook?Thisisourbestsellerthisweek.M:
[originaltext]W:I’vebeenmeaningtogetmyeyeschecked.Ijusthaven’tgotte
[originaltext]W:I’vebeenmeaningtogetmyeyeschecked.Ijusthaven’tgotte
[originaltext]W:I’vebeenmeaningtogetmyeyeschecked.Ijusthaven’tgotte
[originaltext]W:I’vebeenmeaningtogetmyeyeschecked.Ijusthaven’tgotte
[originaltext]W:I’vebeenmeaningtogetmyeyeschecked.Ijusthaven’tgotte
随机试题
下列项目融资方式中,以项目(包括未建项目)所属的全部或部分资产为基础,用该项目资
自动扶梯围裙板与踏板任何一侧的水平间隙不应大于。A.2mm B.4mm C.
在《数字测绘成果质量检查与验收》中,关于属性精度的错误率的质量元素得分值的公式如
油浸电压互感器导电接头和引线出现引线断股或松股()属于危急缺陷。(A)截面损
倒闸操作中确认设备状态应()A.由操作人检查、监护人确认 B.由监护人
2018年,小张到A市工作,在租房时,她惊喜地被中介告知,由于她的信用记录良好,
期货公司接受客户全权委托进行期货交易的,对交易产生的损失,承担主要赔偿责任,赔偿
A.按照药品管理,发放药品批准文号 B.参照药品管理,发放特殊医学用途配方食品
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
桥梁运营状况的主要监测内容包括()。2014年A.桥梁结构在施工荷载作用下的受
最新回复
(
0
)