首页
登录
职称英语
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
游客
2023-08-29
29
管理
问题
The pioneer of chocolate cookies in America is "Amos cookies". Amos was a talent agent at the William Morris Agency who used home-baked chocolate chip cookies as a calling card. After a while, some of his famous clients began encouraging him to sell the cookies. They even invested in the Famous Amos Cookie Company, which he started in 1975—making him one of the pioneers of the gourmet cookie trend. Sales at Famous Amos hit $12 million by 1982. His cookies were a success, but he was no manager, and his company started losing money. Amos had to bring in new money; from 1985 to 1988, he went through four different co-owners. Each time a change was made, Amos gave up more of his share of the pie. [32]By the time the Shanby Group bought it in 1988, Amos had nothing left; he even signed away his trademark "Amos". In 1992, when he started a new company called "Wally Amos Presents: Chip and Cookie", the Famous Amos Corp. sued him for infringement and libel. After an acrimonious dispute, Wally Amos agreed not to use his own name or a caricature of himself on the cookies and not to badmouth the company that owned his name. Wally Amos then moved to Hawaii and started another cookie company called the "Uncle Noname Cookie Co". This case is an excellent demonstration of the dangers of trademark ownership for entrepreneurs.
30. What kind of company was Amos with in the beginning?
31. Why did Amos begin to lose money after his initial success?
32. Why couldn’t Amos even use his name in his cookies after 1988?
选项
A、He couldn’t sell the cookies.
B、He was a bad manager.
C、He was not a good salesman.
D、He was sued for libel.
答案
B
解析
短文谈到,Amos的饼干生意不错,但是他不是个好的管理者,注意文中的he was no manager意为“他根本不擅长管理”,所以公司开始亏损,故选B。
转载请注明原文地址:https://tihaiku.com/zcyy/2968656.html
相关试题推荐
[originaltext]Theelephantisthebiggestfour-leggedanimalintheworld.
[originaltext]Yogabecomesverypopularnowadays,butitisimportantthat
[originaltext]Wecanagreewithprimitivemanthatfoodisabasicneed,bu
[originaltext]Wecanagreewithprimitivemanthatfoodisabasicneed,bu
[originaltext]M:Hello,Allen.ThisisCollinspeaking.Howareyou?Andhow’s
[originaltext]M:Hello,Allen.ThisisCollinspeaking.Howareyou?Andhow’s
[originaltext]W:Let’sdosomething!Whydon’twegooutfordinnerorgodanci
[originaltext]W:Let’sdosomething!Whydon’twegooutfordinnerorgodanci
TheAmericanideaofrespectinghumanrightscamefromseveralsources.Firs
TheAmericanideaofrespectinghumanrightscamefromseveralsources.Firs
随机试题
Between1970and1980,energyconsumptionbyUnitedStatesindustrypeakeda
A.越大 B.越小 C.不变 D.难以确定
下列交易或事项,不应确认为营业外支出的是()。A.公益性捐赠支出 B.无形资
治疗呼吸衰竭气阴两虚,痰热扰心证,应首选( )。A.六君子汤合导痰汤 B.圣
女性,67岁。因右下肺炎,感染中毒性休克急诊住院。当即给青霉素和去甲肾上腺素静脉
肝硬化代偿功能减退的最突出的体征是A.脾肿大 B.腹水 C.腹壁静脉曲张
下列选项中,不属于美术的造型元素的是()A.线条 B.色彩 C.空间
交割结算价在进行期转现时,买卖双方的期货平仓价( )。A.不受审批日涨跌停板限
根据下图材料,己村的粮食总产量为戊村粮食总产量的多少倍? A.2.34
初产妇,妊娠43周,临产后5小时。胎头高浮,胎心140次/分,宫口开大2cm。6
最新回复
(
0
)