首页
登录
职称英语
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
[originaltext] The pioneer of chocolate cookies in America is "Amos cookies"
游客
2023-08-29
36
管理
问题
The pioneer of chocolate cookies in America is "Amos cookies". Amos was a talent agent at the William Morris Agency who used home-baked chocolate chip cookies as a calling card. After a while, some of his famous clients began encouraging him to sell the cookies. They even invested in the Famous Amos Cookie Company, which he started in 1975—making him one of the pioneers of the gourmet cookie trend. Sales at Famous Amos hit $12 million by 1982. His cookies were a success, but he was no manager, and his company started losing money. Amos had to bring in new money; from 1985 to 1988, he went through four different co-owners. Each time a change was made, Amos gave up more of his share of the pie. [32]By the time the Shanby Group bought it in 1988, Amos had nothing left; he even signed away his trademark "Amos". In 1992, when he started a new company called "Wally Amos Presents: Chip and Cookie", the Famous Amos Corp. sued him for infringement and libel. After an acrimonious dispute, Wally Amos agreed not to use his own name or a caricature of himself on the cookies and not to badmouth the company that owned his name. Wally Amos then moved to Hawaii and started another cookie company called the "Uncle Noname Cookie Co". This case is an excellent demonstration of the dangers of trademark ownership for entrepreneurs.
30. What kind of company was Amos with in the beginning?
31. Why did Amos begin to lose money after his initial success?
32. Why couldn’t Amos even use his name in his cookies after 1988?
选项
A、He couldn’t sell the cookies.
B、He was a bad manager.
C、He was not a good salesman.
D、He was sued for libel.
答案
B
解析
短文谈到,Amos的饼干生意不错,但是他不是个好的管理者,注意文中的he was no manager意为“他根本不擅长管理”,所以公司开始亏损,故选B。
转载请注明原文地址:https://tihaiku.com/zcyy/2968656.html
相关试题推荐
[originaltext]Theelephantisthebiggestfour-leggedanimalintheworld.
[originaltext]Yogabecomesverypopularnowadays,butitisimportantthat
[originaltext]Wecanagreewithprimitivemanthatfoodisabasicneed,bu
[originaltext]Wecanagreewithprimitivemanthatfoodisabasicneed,bu
[originaltext]M:Hello,Allen.ThisisCollinspeaking.Howareyou?Andhow’s
[originaltext]M:Hello,Allen.ThisisCollinspeaking.Howareyou?Andhow’s
[originaltext]W:Let’sdosomething!Whydon’twegooutfordinnerorgodanci
[originaltext]W:Let’sdosomething!Whydon’twegooutfordinnerorgodanci
TheAmericanideaofrespectinghumanrightscamefromseveralsources.Firs
TheAmericanideaofrespectinghumanrightscamefromseveralsources.Firs
随机试题
[originaltext]OwnershipofunderseagoldtreasurediscoverednearaSpanish
AndIamlonelysometimeswhenIcomebackhomeafteralecturetrip,whenIhav
Somepeoplesaythetraditionalcalendarof180daysnolongermeetsthenee
水磨石地面面层的施工,下列哪条不正确?()A.水磨石面层厚度除有特殊要求外,
从自然界动物或病人中发现的狂犬病毒称之为A.野毒株或街毒株 B.减毒株 C.
患儿男,10岁。发热、头痛呕吐3天,嗜睡半天,于7月10日入院。体检:T40℃,
根据《道路运输条例》规定,客运经营者不按照规定携带车辆营运证的,处()罚款。A.
某企业集团计划新建有色金属冶炼厂。下图为甲、乙、丙、丁四地的成本分析图(单位相同
在片剂中,淀粉可作为A.湿润剂 B.助流剂 C.稀释剂 D.干燥黏
下列哪项是乙醇擦浴的水温及浓度A.30℃,25%~35% B.35℃,25%~
最新回复
(
0
)