首页
登录
职称英语
[originaltext] Do you know how to advertise for a bank? Well, there are seve
[originaltext] Do you know how to advertise for a bank? Well, there are seve
游客
2023-08-27
57
管理
问题
Do you know how to advertise for a bank? Well, there are several things to think about for a bank advertisement. The first problem is to decide who should be our audience. Should our advertisement be aimed at adults with full employment only? Or should it also appeal to students, housewives, retired workers, or even children? It is a good idea to address the largest possible audience. The next question is how to attract people of different social groups to our bank. The usual tip is to offer free gifts, for example, portable radios or T-shirts for the young and gold pens for business executives. That always works. But what do we give to our best customers? That’s another question. What about leather diaries, for example? Banks are very competitive. We have to think of something new to offer our customers. That’s the third problem. Ours is one of the first banks to have drive in service and to open on Saturdays, but now many banks do so. Most banks also offer a variety of checking and saving accounts and a full range of investment plans to suit the needs of their customers, as well as the 24-hour ATM banking which makes it much faster and easier for customers to withdraw cash or do other things. To attract more customers to our bank, it is essential that we have something that no other bank offers.
16. Which group of people should a bank advertisement try to impress?
17. What is crucial to attract more customers for a bank?
18. What can be implied from the passage?
选项
A、Housewives and college students.
B、Parents planning for children’s education.
C、As many audience as possible.
D、The wealthy business executives.
答案
C
解析
事实细节题。关于广告应该针对的人群这一问题,短文在列举了很多不同的人群后提出建议一一应针对尽可能多的群体。
转载请注明原文地址:https://tihaiku.com/zcyy/2961034.html
相关试题推荐
[originaltext]IfyoutakealookattheCommerceDepartment’sNationalBroa
[originaltext]IntheUS,(30)publicandpolicydiscussionsofhighereducat
A、Throughtheadvertisementinthenewspaper.B、Throughtheman’sintroductioni
[originaltext]W:Hey,Jimmy,acoupleofusaregoingouttoSam’sBarafterwo
[originaltext]M:Didyouhearthat?Itwasapackedhouseandyourpresentation
[originaltext]M:Ijustwenttoaseminaraboutwork-relatedinjuries.Ireally
[originaltext]W:I’msupposedtobestudyingforthedriver’stest,butIkeep
[originaltext]JaimeEscalantewasconsideredoneofthebestteachersinth
[originaltext]"AmericanvisitorstoEasternAsiaareoftensurprisedandp
[originaltext]M:Mysisterhasbeenpestering(烦扰)meforaccesstomydoctorso
随机试题
ReadthetextbelowabouttheevolutionofAmericanbusiness.Inmostoftheli
大学教育是人类文明的体现,大学教育水平则反映社会的文明程度。Universityeducationisanembodimentofhumanciv
Neverbeforethatnight______theextentofhisownpower.A、hadhefeltB、hefe
关于异常月经的心理问题不恰当的是A.情绪障碍可导致月经周期紊乱 B.与GnRH
A.高热量、高蛋白、高维生素、易消化饮食 B.无渣、温热流食 C.少量低脂、
根据《城市规划强制性内容暂行规定》的规定,省域城镇体系规划的强制性内容不包括(
(2018年11月)( )是选取可监测、可核算的指标构成若干考评要素,以此作为
基差定价交易过程中,买方叫价交易的交易流程包括( )。A.采购环节 B.套期
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
A公司总承包某地一扩建项目的机电安装工程,材料和设备由建设单位提供。A公
最新回复
(
0
)