首页
登录
职称英语
[originaltext] Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is fiv
[originaltext] Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is fiv
游客
2023-08-26
31
管理
问题
Haagen-Dazs(哈根达斯)from Europe which was started in 1989 is five to ten times more expensive than regular ice cream. Haagen-Dazs has no advantage at all in price. However, it adopted a unique marketing strategy, and quickly occupied the market, and then became a top ice cream brand. That’s because Haagen-Dazs implements its special strategy. First, Haagen-Dazs never sets up shops in the ordinary crowded supermarkets. Haagen-Dazs leisure fashion shops are located in busy section, and their layout is designed carefully, strongly creating elegant atmosphere. And sometimes, a store layout will cost several million dollars. Compared to other ice cream food, the consumer group of Haagen-Dazs is much smaller. It is understood that the "Haagen-Dazs almost never does television advertising." The majority of its ads are the print ads in some particular media which always have strong visual impact, so its advertisements can lock those superior consumers. Moreover, as long as the consumers have spent $ 500 on its products in total, they can become its members. These members will regularly receive direct mail advertisements. Of course, numerous customers are doing verbal propaganda for Haagen-Dazs, which is a powerful weapon. There is always much originality in Haagen-Dazs’ advertising words, such as the famous one, "Love her, let her eat Haagen-Dazs." These classic and sensational advertisements of Haagen-Dazs have attracted numerous lovers, and they become regulars. Once the product is labeled with love, it may become the love token and the witnesses of lovers’ feelings.
23. What is one of the features of Haagen-Dazs leisure fashion shops?
24. What do we know about the advertisements of Haagen-Dazs?
25. Why do so many lovers become regular customers of Haagen-Dazs?
选项
A、They are superior in location and good in design.
B、They are set up in crowded supermarkets.
C、People would feel at home in these shops.
D、Their layouts always cost several billion dollars.
答案
A
解析
推理判断题。短文中提到哈根达斯从不在人流熙攘的普通超市设店,其休闲小店均设于繁华路段,精心布置店内布局,极力营造高雅的情调。有时,一间小店的布置会耗资数百万美元。
转载请注明原文地址:https://tihaiku.com/zcyy/2960572.html
相关试题推荐
[originaltext]On25October,1881,alittleboywasborninMalaga,Spain.
[originaltext]On25October,1881,alittleboywasborninMalaga,Spain.
[originaltext]Manypeopleworryaboutmemoryloss.It’snormaltolosememo
[originaltext]Manypeopleworryaboutmemoryloss.It’snormaltolosememo
[originaltext]Doyouwanttoliveahappier,lessstressfullife?(30)Tryla
[originaltext]W:MarkFletcher,you’reabusinessangel.Canyouexplainwhata
[originaltext]W:MarkFletcher,you’reabusinessangel.Canyouexplainwhata
[originaltext]W:Doyouthinkthereareanylimitstothespeedpeoplecanrun
[originaltext]W:Doyouthinkthereareanylimitstothespeedpeoplecanrun
[originaltext]W:Doyouthinkthereareanylimitstothespeedpeoplecanrun
随机试题
Theirwithdrawalfromtheworldeconomyisvirtuallyimpossible.Theunderlined
PASSAGETWO[br]Whatdoestheword"lineage"inthelastparagraphmean?Strain.
Abirdflu,amassiveearthquake,amonsterstormandaterroristattackareall
【B1】[br]【B5】A、combinationB、abbreviationC、attractionD、classificationA语义衔接题。
[originaltext][22]Well,topickupwhereweleftofflasttime,Ibelievew
设是二阶常系数非齐次线性微分方程的一个特解,则A.Aa=-3,b=2,c=-1
下列关于板内受力钢筋间距的叙述错误的是()。A.为了方便施工,间距不宜小于7
()对于“目瞪口呆”相当于“不屈不挠”对于()A.目不转睛卑躬屈膝 B.大惊
()属于绩效薪酬制。A.佣金制 B.计件工资制 C.岗位技能薪酬制 D.
结节大小不等,假小叶大小不等见于 A.门脉性肝硬化B.继发性胆汁性肝硬化C.
最新回复
(
0
)