首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2023-08-26
57
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
29. What were some early problems with the first wave of Green advertisements?
30. What do we know about consumers from the passage?
31. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
文章提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:https://tihaiku.com/zcyy/2959279.html
相关试题推荐
[originaltext]On25October,1881,alittleboywasborninMalaga,Spain.
[originaltext]On25October,1881,alittleboywasborninMalaga,Spain.
[originaltext]Manypeopleworryaboutmemoryloss.It’snormaltolosememo
[originaltext]Doyouwanttoliveahappier,lessstressfullife?(30)Tryla
[originaltext]W:MarkFletcher,you’reabusinessangel.Canyouexplainwhata
[originaltext]W:MarkFletcher,you’reabusinessangel.Canyouexplainwhata
[originaltext]W:Doyouthinkthereareanylimitstothespeedpeoplecanrun
[originaltext]W:Doyouthinkthereareanylimitstothespeedpeoplecanrun
[originaltext]W:Doyouthinkthereareanylimitstothespeedpeoplecanrun
[originaltext]M:Iwassurprisedtohearthatyou’llacceptthejobofferfrom
随机试题
DearSir,Afterreadingsomeofthelettersprintedinthisnewspaper,I’m
ToliveintheUnitedStatestodayistogainanappreciationforDahrendorf
ThefollowingarethefoundingfathersoftheAmericanRepubicexcept______.A、G
WhichofthefollowingisNOTmentionedbytheauthoramongthingsthatareinhe
Daniel:DanielVan,ProductPromotionDepartment.WhatcanIdoforyou?Brown:
属于"五行相侮"的脏腑传变是()A.心病及脾 B.心病及肾 C.心病及
企业组织培训评估时,应依据哪些培训成果提出培训评估的标准和衡量方法?
人在每一瞬间,将心理活动选择了某些对象而忽略了另一些对象。这一特点指的是注意的(
(2014年真题)关于小导管注浆的说法,错误的是()。A.在软弱、破碎的地层
在土质路基填筑施工中,不同透水性质材料正确的组合方案有( )。
最新回复
(
0
)