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[originaltext] McDonald’s got a little bit closer to conquering the globe Mo
[originaltext] McDonald’s got a little bit closer to conquering the globe Mo
游客
2023-08-24
26
管理
问题
McDonald’s got a little bit closer to conquering the globe Monday when it opened its first restaurant in Vietnam.
The opening comes among challenging period for McDonald’s in its home market.(23)On Monday its US business reported its same-store sales fall three months in a row, and in January the CEO Don Thompson noted that the company had lost some relevance with customers. McDonald’s is becoming increasingly reliant on international markets: In 2012, 68% of profits came from outside the US, up from about a 50-50 split in 2000.
Thompson told Fortune that entry into Vietnam shouldn’t be read as a change in strategy or a refocusing of efforts. "We’re not shifting all of our resources to just opening new markets," he says. However, he did note that Asia would be the main competitive field. McDonald’s has much more work to do in Asia—(24)expands its business in existing markets and opens up new chains in nations where it has’t covered.
Vietnam’s 350-seat restaurant in Ho Chi Minh City, open 24-hours, is located at the end of the 1 000-mile highway that connects the city with the capital. Hanoi. The location features Vietnam’s first drive-through, which is open to both cars and the motorcycles. Menu highlights the McPork, a new item tailored to the local market that is made with a pork sausage patty on a sesame bun.(25)Most of the ingredients in this restaurant are sourced from the US, Australia, Malaysia, and Thailand.
23. How did McDonald s perform in its home market?
24. What will McDonald’s do in its Asia market?
25. What do we know about the new restaurant in Vietnam?
选项
A、It locates in the capital city.
B、It has more than 1 000 seats.
C、Most of the ingredients are imported.
D、The menu is totally different from its US menu.
答案
C
解析
短文最后提到,越南麦当劳餐厅的大多数原料是从美国、澳大利亚、马来西亚、泰国进口的。
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