首页
登录
职称英语
The poor old consumer! We’d have to pay a great deal more if advertising did
The poor old consumer! We’d have to pay a great deal more if advertising did
游客
2023-08-23
29
管理
问题
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio station and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] The railway bylaws most probably refer to ______.
选项
A、newspapers published by railway company
B、lengthy regulations of the railway company
C、boring advertisements about useless products
D、cheerful and witty advertisements on the station
答案
B
解析
第2段第5、6句假设的都是没有广告的情况,而railway bylaws与第6句提到的没有广告的报纸是并列的内容,由此可见,bylaws最可能指的是火车站一些没有广告作用的信息,因此B为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2951396.html
相关试题推荐
Amidweakjobandhousingmarkets,consumersaresavingmoreandspendingle
Amidweakjobandhousingmarkets,consumersaresavingmoreandspendingle
Inthemarket’seyes,thelatestroundofconsumer-spendingnewswasgood.I
Inthemarket’seyes,thelatestroundofconsumer-spendingnewswasgood.I
Inthemarket’seyes,thelatestroundofconsumer-spendingnewswasgood.I
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
[originaltext]Theappealofadvertisingtobuyingmotivescanhavebothneg
Amidweakjobandhousingmarkets,consumersaresavingmoreandspendingle
Amidweakjobandhousingmarkets,consumersaresavingmoreandspendingle
[originaltext]TheConsumerPricesIndexfellto1.5%inMaycomparedwith1
随机试题
A.claimB.advancedC.challengeD.butE.constantlyF.declareG.pilesupH.
Mylittledaughter,Mary,__________________________(进入大学三个月了才开始慢慢适应校园生活).began
[originaltext]W:Dr.Thomas?ThisisKeetBradleyfromthedailynews.I’dlike
A.影响二氢叶酸合成酶B.影响二氢叶酸还原酶C.与核蛋白体30s亚基结合,阻止氨
A. B. C. D.
人在每一瞬间,将心理活动选择了某些对象而忽略了另一些对象。这一特点指的是注意的(
多重信用风险组合模型被广泛应用于国际银行业中,其中()直接将转移概率与宏观因
下列有关承诺的说法中,正确的有()。A.承诺自通知到达要约人时生效 B.承诺不
下列各项关于车船税计税依据及税额的表述中,正确的是( )。A.拖船以每1千瓦折
安全生产监督管理的方式大体可以分为事前、事中和事后三种。事中监督管理重点在作业场
最新回复
(
0
)