首页
登录
职称英语
Massive changes in all of the world’s deeply cherished sporting habits are u
Massive changes in all of the world’s deeply cherished sporting habits are u
游客
2023-08-23
26
管理
问题
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’ s one of London’ s parks full of people playing softball, and Russians taking up rugby, or the Superbowl rivalling the Football Cup final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witness a globalization of our sporting culture.
That annual bicycle race, the Tourde France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and America and Irish riders.
The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teas. So it dose them literally a world of good to see this unofficial word championship become just that.
This is undoubtedly an economic based revolution we are witnessing here, one made possibly by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
The skilful way in which America football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major moneymaking events? The economics of the Supperbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the day, however, was the $100,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
So it came as a
terrible shock
, but no change from being a game of two 45-minute halves, to one of four 25-minute quarters really as a surprise, to learn that some people are now suggesting that soccer. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see them playing at a higher and higher level. A number of excellent athletes will be in great demand. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world! [br] What does the phrase "a terrible shock"(Line 1, Para. 6)refer to?
选项
A、Time arrangement of the football game.
B、It refers to more advertising revenue.
C、Attract more audience to watch the game.
D、The audience hasn’ t expected the time arrangement.
答案
B
解析
推断题。第六段讲到,“因此,当知道有些人建议将足球比赛从两个45分钟的半场改成四个25分钟的四场比赛,会感到巨大的震撼。这个想法就是要无耻地获取更多的广告收入,而不考虑依赖自身行为具有流动性本质的体育的完整。”由此可知,之所以震撼是因为比赛时间安排改变的背后是更多的广告收入,B项符合。
转载请注明原文地址:https://tihaiku.com/zcyy/2950366.html
相关试题推荐
[originaltext]Desertificationisaprocess.Itchangesproductivelandinto
TheWorldCuphasbecomethemoststreamedlivesportingeventtheUShasev
TheWorldCuphasbecomethemoststreamedlivesportingeventtheUShasev
TheWorldCuphasbecomethemoststreamedlivesportingeventtheUShasev
TheWorldCuphasbecomethemoststreamedlivesportingeventtheUShasev
Massivechangesinalloftheworld’sdeeplycherishedsportinghabitsareu
TheWorldCuphasbecomethemoststreamedlivesportingeventtheUShasev
TheWorldCuphasbecomethemoststreamedlivesportingeventtheUShasev
TheWorldCuphasbecomethemoststreamedlivesportingeventtheUShasev
Massivechangesinalloftheworld’sdeeplycherishedsportinghabitsareu
随机试题
Thispassageismostprobablyintendedfor[br][originaltext]Thereisnop
[originaltext]W:Ihaven’tseenyouhereforacoupleweeks.Haveyoustoppede
证券公司应当落实( )应急管理职责。 ①信息技术管理部门为信息技术应急管理的
功能敛肺止咳,涩肠止泻,安蛔止痛,生津止渴的药物是A.诃子 B.乌梅 C.山
患者男性,51岁,近5年来咳嗽反复发作。刻下:咳声重浊,胸闷气短,尤以晨起咳甚,
自然人因继承涉及证券持有人变更申请办理过户登记的,需提交的材料有()。 A.
承包人应按合同约定的工作内容和施工进度要求,编制施工组织设计和施工进度计划,并对
在66kV及以下的经消弧线圈接地的系统,发生单相间歇性电弧接地故障时产生的过电压
描述滑坡的名词有( )。A.滑体 B.滑坡周界 C.剪切面 D.滑动面
某工程合同约定,提前/延误的奖/罚为2000元/d。施工单位编制了如下计
最新回复
(
0
)