首页
登录
职称英语
It is not, by any means, the world’s oldest company. There are Japanese hote
It is not, by any means, the world’s oldest company. There are Japanese hote
游客
2023-08-22
20
管理
问题
It is not, by any means, the world’s oldest company. There are Japanese hotels dating back to the 8th century, German breweries that hail from the 11th and an Italian bank with roots in the 15th. What is unusual about IBM, which celebrates its 100th birthday next week, is that it has been so successful for so long in the fast-moving field of technology. How has it done it?
IBM’ s secret is that it is built around an idea that transcends any particular product or technology. Its strategy is to package technology for use by businesses. At first this meant making punch-card tabulators(卡片穿孔机), but IBM moved on to magnetic-tape systems, PCs, and most recently services and consulting. Building a company around an idea, rather than a specific technology, makes it easier to adapt when industry "platform shifts" occur.
True, IBM’ s longevity is also due, in part, to dumb luck. It almost collapsed early on because its bosses were hesitant to abandon punch cards. And it had a near-death experience in 1993 before Lou Gerstner realized that the best way to package technology for use by businesses was to focus on services. An elegant organising idea is no use if a company cannot come up with good products or services, or if it has clueless bosses. But on the basis of this simple formula—that a company should focus on an idea, rather than a technology—with which today’s young tech giants can live for 100 years?
The most obvious example is Apple(founded in 1976). Like IBM, it had a near-death experience in the 1990s, and it is dangerously dependent on its founder, Steve Jobs. But it has a powerful organising idea: take the latest technology, package it in a simple, elegant form and sell it at a high price. Apple has done this with personal computers, music players, smartphones and tablet computers. Apple has already shifted from PCs to mobile devices.
The animating idea of Amazon(founded in 1994)is to make it easy for people to buy stuff. It began by doing this for books, but has since applied the same idea to other products: music, groceries, even computing power and storage.
Consider, by contrast, three product-based firms. Dell(founded in 1984)made its name building PCs more efficiently than anyone else and selling them direct to consumers. That model does not neatly transfer to other products. Microsoft(1975)is hugely dependent on Windows, which is its answer to everything. But software for a PC may not be the best choice to run inside a phone or a car. All these firms are linked to specific products, not deeper philosophies, and are having trouble navigating technological shifts. [br] What’ s Apple’ s organizing idea?
选项
A、Package technology for use.
B、Focusing on services.
C、Good products and service.
D、Take the latest technology, package it in a simple, elegant form and sell it at a high price.
答案
D
解析
细节题。根据题干中的Apple’s organizing idea可以直接定位到文中的But it has a powerful organising idea:take the latest technology,package it in a simple,elegant form and sell it at a high price从这可以直接看出D项是苹果的理念,因此,正确答案是D。
转载请注明原文地址:https://tihaiku.com/zcyy/2949044.html
相关试题推荐
[originaltext]Culturalcontrolsaretheoldestmethodsthathavebeenused
[originaltext]Culturalcontrolsaretheoldestmethodsthathavebeenused
[originaltext](19)Japanesefamiliesareexperiencingasocialrolereversa
[originaltext](19)Japanesefamiliesareexperiencingasocialrolereversa
[originaltext]M:I’veheardthatyouworkatarenewableenergycompany.Canyo
[originaltext]M:I’veheardthatyouworkatarenewableenergycompany.Canyo
[originaltext]AnewenemyisthreateningJapanesetraditions:leisure.Asp
[originaltext]JapanesestyleconversationsdevelopquitedifferentlyfromW
[originaltext]JapanesestyleconversationsdevelopquitedifferentlyfromW
Itisnot,byanymeans,theworld’soldestcompany.ThereareJapanesehote
随机试题
二、考题解析 【教学过程】 (一)导入新课 【教师展示】出示几种实验室常见物质,水、氧气、二氧化碳,氧化铁等让学生观察瓶子标签。 【提出问题】请同学们观
(2011年)甲企业是全球最大的新型干法水泥生产线建设企业之一,下属A、B、C三
CPU是一块超大规模的集成电路,其中主要部件有()。A.运算器、控制器和系统总
在机械设备装配中,滚动轴承的装配过程包括()。A:清洗 B:用棉丝擦干 C
三十五岁男性患者,因右上后牙肿痛3天来就诊。查右上第一磨牙远中颈部龋深及牙髓,无
下列不属于空间数据编辑与处理过程的是()。A.数据分发 B.图幅拼接 C
阅读图文材料,完成下列要求。 材料一茉莉喜高温,抗寒性差,25℃以上才能孕育花
国际大宗商品定价的主流模式是()方式。A.基差定价 B.公开竞价 C.电脑自
管道及配件安装要点包括()。A.给水水平管道有不小于8‰的坡度坡向泄水装置
下述哪项是子宫复旧的正常表现 A.产后第2天宫底平脐 B.产后1个月子宫恢复
最新回复
(
0
)