首页
登录
职称英语
[originaltext] The appeal of advertising to buying motives can have both neg
[originaltext] The appeal of advertising to buying motives can have both neg
游客
2023-08-22
36
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic , but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements, they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、Because it was just ordinary bread.
B、Because it contains more calories in the whole loaf.
C、Because the total number of calories remained the same.
D、Because the bread is sliced very thin.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2948153.html
相关试题推荐
[originaltext]AmericanvisitorstoEasternAsiaareoftensurprisedandpuz
[originaltext]InBritainthebiggestnumberofworkingforeignerscomesfro
[originaltext]InBritainthebiggestnumberofworkingforeignerscomesfro
[originaltext]InBritainthebiggestnumberofworkingforeignerscomesfro
[originaltext]Thefamilyischanging.Inthepast,grandparents,parents,a
[originaltext]M:I’msotired,Ican’tseestraight.W:You’vebeentiredalot
[originaltext]W:Haveyouevervisitedaredwoodforest?Irecentlyhadachanc
[originaltext]W:Haveyouevervisitedaredwoodforest?Irecentlyhadachanc
[originaltext]M:I’mlookingforanunfurnishedtwo-bedroomapartment,butall
[originaltext]M:I’mlookingforanunfurnishedtwo-bedroomapartment,butall
随机试题
[img]2018m9s/ct_etoefz_etoeflistz_201808_0027[/img][br]WhatdidtheGrants’fi
我国目前对7-9度地震区设置了规范标准,给排水设防应在()度范围内。A.6~
下述药物对闭塞性细支气管炎伴机化性肺炎疗效肯定的是A.先锋霉素 B.博来霉素
异羟肟酸铁反应作用的基团是A.内酯环 B.芳环 C.酚羟基 D.酚
李明的所有网友都不是软件工程师;通过李明而认识大楚公司董事的都是软件工程师;李
根据《外资银行管理条例》,下列属于外资银行营业性机构的有( )。A.外商独资银行
患者,女,39岁,诉左上颌后牙残冠要求拔除。口腔检查:左上第一磨牙牙冠大面积龋损
监管部门接到公民对食品安全咨询、投诉、举报,对不属于本部门职责的,不须受理:(
下列符合铁路混凝土轨枕垛码规定的是()。A.垛码混凝土轨枕应上下交错堆放 B.
拆移式模板的标准尺寸有()。A.100cm×(325~525)cm B.
最新回复
(
0
)