首页
登录
职称英语
[originaltext] The appeal of advertising to buying motives can have both neg
[originaltext] The appeal of advertising to buying motives can have both neg
游客
2023-08-22
16
管理
问题
The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic , but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer’s real concerns of fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the advertisements, they will benefit from the advertising.
Each consumer must evaluate his or her own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Questions 19 to 22 are based on the passage you have just heard.
19. What is this passage mainly about?
20. What does advertising do to persuade the consumer to buy worthless products?
21. Why is the bread advertisement misleading?
22. For most people, why is it worth buying fire insurance?
选项
A、Because it was just ordinary bread.
B、Because it contains more calories in the whole loaf.
C、Because the total number of calories remained the same.
D、Because the bread is sliced very thin.
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/2948153.html
相关试题推荐
[originaltext]AmericanvisitorstoEasternAsiaareoftensurprisedandpuz
[originaltext]InBritainthebiggestnumberofworkingforeignerscomesfro
[originaltext]InBritainthebiggestnumberofworkingforeignerscomesfro
[originaltext]InBritainthebiggestnumberofworkingforeignerscomesfro
[originaltext]Thefamilyischanging.Inthepast,grandparents,parents,a
[originaltext]M:I’msotired,Ican’tseestraight.W:You’vebeentiredalot
[originaltext]W:Haveyouevervisitedaredwoodforest?Irecentlyhadachanc
[originaltext]W:Haveyouevervisitedaredwoodforest?Irecentlyhadachanc
[originaltext]M:I’mlookingforanunfurnishedtwo-bedroomapartment,butall
[originaltext]M:I’mlookingforanunfurnishedtwo-bedroomapartment,butall
随机试题
Whenwewantto【C1】______otherpeoplewhatwethink,wecandoitnotonlyw
Languageissaidtobearbitrarybecausethereisnologicalconnectionbetween
几乎所有IgA肾病患者都有的临床表现是()A.大量蛋白尿 B.高血脂 C.血
()是一类持续的定势化的不良致病行为习惯,这类行为习惯已经渗透到个体的日常生活中
利率是各国发展国民经济的重要杠杆之一,下列关于影响利率高低因素的说法正确的是(
制备泡腾片常用的润滑剂是A.硬脂酸镁B.滑石粉C.聚乙二醇4000D.氢化植物油
SoilisthesurfacelayeroftheEartht
美国心理学家班杜拉把人们对自己能否成功地从事某一活动的主观判断称为()。
证券公司申请介绍业务资格,应当配备必要的业务人员,公司总部至少有()名、拟开展
舌咽神经、迷走神经麻痹的临床表现不包括A、吞咽困难,饮水呛咳 B、说话声音带鼻
最新回复
(
0
)